What Is LLMO (Large Language Model Optimisation)?
LLMO — Large Language Model Optimisation — is the practice of structuring and writing content so that AI systems like ChatGPT, Claude, and Gemini accurately represent and recommend your brand. It’s distinct from AEO and GEO, and it’s quickly becoming a non-negotiable for forward-thinking businesses. Here’s what you need to know.
BDE vs Traditional SEO: Why Ranking for Keywords Isn’t Enough Anymore
Ranking on page one used to be the goal. Today, the businesses winning in B2B aren’t just chasing keywords — they’re building demand. This post breaks down why a B2B SEO strategy beyond keywords is the only approach that consistently delivers pipeline, not just traffic.
How to Own a Buyer’s Search Intent Before They Ever Hit Your Competitors
In B2B sales, the deal is often won or lost before a single conversation takes place. This guide shows you exactly how to own buyer search intent B2B-wide, so your brand is the first thing prospects find when they’re ready to buy. From funnel-stage content to technical SEO and intent signals, here’s how to get ahead of the competition.