Search Everywhere Optimisation

Get found on Google, ChatGPT and everywhere in between

Your buyers don’t just Google anymore. They ask ChatGPT, watch YouTube, scroll TikTok and check Reddit before they ever visit your site. Digileads makes sure your brand shows up in all of those places, and turns that visibility into leads.

Business owner researching suppliers on a phone and laptop in a warm studio office

What is Search Everywhere Optimisation?

Search Everywhere Optimisation is the practice of making a brand visible wherever people search for answers, not just on Google. It combines traditional SEO with optimisation for AI assistants such as ChatGPT, Claude, Gemini and Perplexity, Google AI Overviews, and platforms like YouTube, TikTok, LinkedIn, Reddit and Amazon.

Two colleagues comparing AI assistant answers and search results on a shared screen

SEO gets you ranked. Search Everywhere gets you recommended.

How Digileads gets you found everywhere

Audit

We map where your brand appears today across search, AI answers and social platforms, and where competitors are showing up instead.

Strategy

We identify the questions your buyers ask and the platforms where those questions get answered.

Optimise

We create and structure content, fix technical signals and build brand mentions so search engines and AI models understand, trust and cite you.

Measure

Every cent is tracked to a lead, and every lead to a sale. Our client portal brings rankings, AI citations, share of voice and leads into one view, so you can see exactly what’s working.

Sales lead reviewing new qualified enquiries with a teammate

What you get

  • Your brand mentioned in AI-generated answers, not just listed in blue links
  • Content built to rank, get cited and convert
  • One consistent brand presence across every key platform
  • Clear reporting on AI mentions, search share of voice and leads
  • More qualified enquiries from buyers already looking for what you offer

Search Everywhere Optimisation FAQs

What is the difference between SEO and Search Everywhere Optimisation?

SEO focuses mainly on ranking in Google’s search results. Search Everywhere Optimisation covers every place buyers look for answers, including AI assistants, AI Overviews, video and social platforms, with SEO as one part of it.

No one can guarantee placement in AI answers, but you can strongly influence it. AI assistants draw on web content, brand mentions and trusted third-party sources. Digileads structures your content, strengthens your brand signals and builds your presence on the sources these tools rely on, which improves your chances of being mentioned and cited.

Usually because competitors have clearer content, more mentions on trusted sites, or stronger reviews and listings that AI models can draw on. The Growth Audit shows exactly where those gaps are.

They overlap. Generative engine optimisation (GEO) and answer engine optimisation (AEO) focus on AI-generated answers. Search Everywhere Optimisation includes both, plus traditional search and social platforms.

Yes. Strong SEO remains the foundation, because many AI tools pull from pages that already rank well. SEvO builds on it rather than replacing it.

Quick technical and content fixes can show impact within weeks. Sustained visibility across search and AI platforms typically builds over three to six months.

Digileads tracks how often your brand is mentioned or cited in AI answers for your key queries, alongside rankings, traffic, share of voice and leads.

Businesses whose buyers research before they buy, particularly B2B companies, professional services, and e-commerce brands competing for attention online.

Let's get you found everywhere

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