Marketing automation and lead nurture
Most leads aren’t ready to buy the first time they get in touch. Digileads builds marketing automation that nurtures every lead with the right message, on the right channel, at the right time, turning cold contacts into sales-ready buyers without adding work for your team.
Automated
Cold contacts to sales-ready leads, without adding work for your team.
The real problem
Sales teams follow up on the hottest enquiries and the rest slip through the cracks. Without follow-up, they go cold or buy from whoever stayed in touch.
Weeks later, those same buyers are ready to decide, and your brand isn’t the one they remember.
Automation makes sure every lead gets consistent, relevant follow-up, however busy your team is.
Definition
Marketing automation is the use of software to send personalised messages and complete marketing tasks automatically, based on how leads and customers behave.
It nurtures prospects with relevant emails, content and offers across channels, tracks their engagement and alerts sales when a lead is ready to talk. The result is consistent follow-up, more qualified leads and less manual work.
What we automate
Six workflows that keep your business in front of buyers from first enquiry to sales conversation, and long after the sale.
01
A series of helpful emails and content that moves prospects from first enquiry to sales conversation.
02
Messages triggered by actions such as downloading a guide, visiting your pricing page or returning to your site.
03
Instant notifications when a lead shows strong buying signals.
04
New leads assigned to the right salesperson, with follow-up tasks created automatically.
05
Welcome journeys, check-ins and re-engagement campaigns that keep customers coming back.
06
Coordinated messages across email, retargeting ads and your website.
How Digileads does it
01
We use your buyer personas and conversion journeys to plan what each lead needs to hear, and when.
02
We configure your automation platform and connect it to your website, forms and CRM.
03
We write the content and create the sequences, triggers and alerts that move leads forward.
04
Every rand is tracked to a lead, and every lead to a sale. Our AI marketing platform shows how leads engage and where they convert, so we keep refining each workflow.
What you get
Every lead nurtured, not just the ones your team has time for.
Repetitive marketing and sales tasks handled automatically.
Insight into what each lead reads, clicks and returns to.
Prospects who arrive at sales conversations informed and interested.
Performance data that helps forecast leads, conversions and return on investment.
Automation works best alongside lead scoring, email marketing and CRM implementation.
FAQs
Email marketing sends campaigns to your list, such as newsletters and promotions. Marketing automation sends messages automatically based on what each person does, and can also route leads, alert sales and coordinate other channels.
Lead nurturing is building a relationship with prospects who aren’t ready to buy yet, by sending them useful, relevant content over time. It keeps your business top of mind so you’re the first choice when they’re ready.
Not when it’s done well. Automation lets you send more relevant messages, because each one is triggered by what the buyer has actually done and tailored to who they are.
It depends on your business size, sales process and existing systems. Digileads works with leading automation and CRM platforms and can recommend, set up or migrate to the one that fits.
Core nurture workflows can usually be live within a few weeks, depending on your platform and how much content is needed. More advanced journeys are added over time.
Digileads tracks engagement, the number of leads that become sales-ready, conversion rates and the revenue influenced by automated journeys.
Nothing. The Growth Audit is free and comes with no obligation to proceed. You’ll receive a clear picture of your lead follow-up and a prioritised plan.
Get in touch
Tell us about your business and we’ll be in touch within one working day. Prefer to talk first? Contact our team.
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