Email marketing
Most buyers don’t buy the first time they find you. They come back when they’re ready, and email keeps you top of mind until they are. Digileads builds email marketing that nurtures leads, brings customers back and turns your list into one of your most profitable channels.
Nurture sequence
Getting found is half the job
It’s the one channel you own outright, with no algorithm deciding who sees your message and no cost per click. It works best alongside the rest of your plan, so see how it fits with content marketing and paid social.
If you’re not emailing your leads and customers, you’re leaving sales to whoever follows up first.
What is email marketing?
Email marketing is the use of email to build relationships with leads and customers, from newsletters and promotions to automated sequences triggered by what a person does. It nurtures prospects until they’re ready to buy, encourages repeat purchases and keeps your brand top of mind, with every open, click and sale measurable.
Your list is the only audience you own. Use it.
From first sign-up to repeat sale
Introduce your brand while new subscribers are most interested.
Guide prospects from first enquiry to sales conversation with useful, timely content.
Keep your audience informed and engaged with regular updates and insights.
Launch offers, products and events to the people most likely to act.
Bring back online shoppers who left without buying.
Win back inactive subscribers and customers.
How Digileads does email marketing
Four steps, from a clear look at what you have today to campaigns that keep getting better.
01
We review your list, platform, past campaigns and automations to see what’s working and where opportunities are being missed.
02
We segment your audience, map the emails each segment needs and plan campaigns tied to leads and revenue.
03
We write, design and build campaigns and automated sequences that send the right message at the right time.
04
Our AI marketing platform connects opens, clicks, leads and sales in one view, so we keep improving what performs.
What’s included
Strategy, creative, automation and reporting in one service, connected to the rest of our Sales module through marketing automation and your CRM.
Audience segmentation, campaign planning and a sending calendar.
On-brand, mobile-friendly emails written to get opened and clicked.
Welcome, nurture, abandoned cart and re-engagement sequences that run in the background.
Sign-up forms, lead magnets and landing pages that grow your list with the right people.
Setup or migration on your email platform, connected to your CRM.
Domain authentication, list cleaning and best practices that keep you out of spam folders.
Subject lines, content and send times tested to improve results.
Monthly updates on open rates, click rates, leads and revenue from email.
FAQs
Yes. Email remains one of the highest-returning marketing channels, because you’re speaking directly to people who have already shown interest in your business, without paying for every view or click.
Sending emails automatically based on what someone does, such as signing up, downloading a guide or leaving items in their cart. Every lead gets timely follow-up without your team sending each email manually.
It depends on your audience and what you have to say. Most businesses do well with a regular newsletter plus automated emails triggered by behaviour. Digileads recommends a schedule that keeps you top of mind without overwhelming subscribers.
The right platform depends on your business size, sales process and existing systems. Digileads works with leading email and CRM platforms and can recommend, set up or migrate to the one that fits.
Through sign-up forms, valuable lead magnets like guides and checklists, and landing pages promoted through search, social and paid campaigns. Digileads focuses on attracting subscribers who are likely to become customers.
Under POPIA, you need consent to send marketing emails to most new contacts, and every email must offer an easy way to unsubscribe. Digileads builds consent and opt-out processes into every list and campaign.
We track opens and clicks, but focus on what matters most: the leads, sales and revenue your emails generate.
Nothing. The Growth Audit is free and comes with no obligation to proceed. You’ll receive a clear picture of your email performance and a prioritised plan.
Tell us about your business and we’ll be in touch within one working day. Prefer to talk first? Contact our team.
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