Audit
We review your list, platform, past campaigns and automations to see what's working and where opportunities are being missed.
02 · Be chosen · Email marketing
Stay in front of your buyers, right in their inbox.
Most buyers don't buy the first time they find you. They come back when they're ready, and email keeps you top of mind until they are. Digileads builds email marketing that nurtures leads, brings customers back and turns your list into one of your most profitable channels.
Growing South African businesses since 2017
Getting found is half the job
Search, social and ads bring buyers to you. Email keeps them.
It's the one channel you own outright, with no algorithm deciding who sees your message and no cost per click. It works best alongside the rest of your plan, so see how it fits with content marketing and paid social.
No cost per clickEvery send reaches people who already said yes to hearing from you.
No algorithmYour message lands in the inbox, not in a feed that decides who sees it.
Every rand measuredOpens, clicks, leads and sales, all tracked back to the email that earned them.
What is email marketing?
Your list is the only audience you own. Use it.
Email marketing is the use of email to build relationships with leads and customers, from newsletters and promotions to automated sequences triggered by what a person does. It nurtures prospects until they're ready to buy, encourages repeat purchases and keeps your brand top of mind, with every open, click and sale measurable.
If you're not emailing your leads and customers, you're leaving sales to whoever follows up first.
From first sign-up to repeat sale
Emails that work at every stage.
Watch one lead's first 30 days land in their inbox. Each email has a job, and each one moves them a step closer to a conversation.
How ready this lead isCold
An illustrative sequence for a commercial building supplier
How Digileads does email marketing
Every rand tracked to a lead, every lead to a sale.
Strategy
We segment your audience, map the emails each segment needs and plan campaigns tied to leads and revenue.
Create and automate
We write, design and build campaigns and automated sequences that send the right message at the right time.
Measure and improve
The Digileads AI Marketing Platform connects opens, clicks, leads and sales in one view, so we keep improving what performs.
What's included
Everything your list needs to earn its keep.
Strategy, creative, automation and reporting in one service, connected to your CRM through marketing automation.
01
Email strategy
Audience segmentation, campaign planning and a sending calendar.
02
Copywriting and design
On-brand, mobile-friendly emails written to get opened and clicked.
03
Marketing automation
Welcome, nurture, abandoned cart and re-engagement sequences that run in the background.
04
List growth
Sign-up forms, lead magnets and landing pages that grow your list with the right people.
05
Platform setup and CRM integration
Setup or migration on your email platform, connected to your CRM.
06
Deliverability
Domain authentication, list cleaning and best practices that keep you out of spam folders.
07
A/B testing
Subject lines, content and send times tested to improve results.
08
Reporting
Monthly updates on open rates, click rates, leads and revenue from email.
01 · First, be foundSearch Everywhere OptimisationSearch, AI assistants and social put you in front of buyers. Email keeps you there.How we get you found
02 · Be chosenBuyer Decision EngineeringEmail delivers the decision assets that help a buyer choose you when they're ready.See Buyer Decision Engineering
Is email marketing still effective?
Yes. Email remains one of the highest-returning marketing channels, because you're speaking directly to people who have already shown interest in your business, without paying for every view or click.
What is marketing automation?
Sending emails automatically based on what someone does, such as signing up, downloading a guide or leaving items in their cart. Every lead gets timely follow-up without your team sending each email manually. See marketing automation.
How often should we email our list?
It depends on your audience and what you have to say. Most businesses do well with a regular newsletter plus automated emails triggered by behaviour. Digileads recommends a schedule that keeps you top of mind without overwhelming subscribers.
Which email platform should we use?
The right platform depends on your business size, sales process and existing systems. Digileads works with leading email and CRM platforms and can recommend, set up or migrate to the one that fits.
How do we grow our email list?
Through sign-up forms, valuable lead magnets like guides and checklists, and landing pages promoted through search, social and paid campaigns. Digileads focuses on attracting subscribers who are likely to become customers.
Is our email marketing POPIA compliant?
Under POPIA, you need consent to send marketing emails to most new contacts, and every email must offer an easy way to unsubscribe. Digileads builds consent and opt-out processes into every list and campaign.
How do you measure email marketing success?
We track opens and clicks, but focus on what matters most: the leads, sales and revenue your emails generate.
What does the Growth Audit cost?
Nothing. The Growth Audit is free and comes with no obligation to proceed. You'll receive a clear picture of your email performance and a prioritised plan.
Let's turn your list into revenue.
Run the free Growth Audit to see how your email performs, where leads slip through the cracks, and the quickest wins to turn more subscribers into customers.
