When building an inbound marketing strategy – fantastic, target audience specific content is going to be be the driver of your marketing communications, the reason your audience comes to your website and hold the call to actions that guide your audience towards purchasing. Your content marketing strategy directs any and all media that your company…
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You’re looking to build a new inbound marketing website, which means you want to create a website that is a content hub catered towards specific target audience personas that engages nurtures them towards purchasing. You want an inbound marketing website that brings you much more organic search traffic because of your content and defines you…
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Sales enablement is a new business practice in the marketing world that is fast becoming an integral part of management teams marketing, sales strategy and audience sales funnel improvement. The research company IDC (International Data Corporation) defines sales enablement as “the delivery of the right information to the right person at the right time in…
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You’ve heard about inbound marketing and have decided that is something that your company needs to start doing to adapt to the ever-changing online marketing landscape. Long-term customer loyalty and increasing the rate of re-purchasing means acquiring qualified leads that are invested and ready to purchase. Improving customer engagement to increase long-term customer loyalty and…
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Inbound marketing tools play a big part in the process of executing your strategy effectively. Now, of course, the first step you need to check off is whether or not your online marketing is up to scratch. Having the right inbound marketing tools is a crucial part of ensuring your vision and goals for the strategy…
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Spying on Competitor Performance Conducting your SEO audit without having a good understanding of your competitor’s current performance might leave you with an SEO report missing important insight. The SEO audit that is done for your website will definitely allow you to gleam much-needed information for what’s working and what isn’t. But having an SEO report…
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As far as inbound marketing goes, it isn’t just a promising methodology or something we’re waiting to see work over time. The results of inbound marketing strategies have, to this day, provided businesses of all types with top notch results and it doesn’t look like it is slowing down anytime soon.
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There is a lot to be said about the importance and purpose that a business website has, the need for strategic web design, the effect it can have on boosting advertising return on investment, the positive impact it can have on a business’s bottom line and many more factors, such as; the impact a business…
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Marketing automation and lead nurturing are some of the fundamentals of a fully functioning and well performing inbound marketing strategy. Understanding how the two work as part of the bigger strategy is crucial to the success of any good campaign. Marketing automation is how you would go about dealing with leads you’ve captured from a…
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Your website is arguably the most important aspect of your digital marketing strategy. Why is that, you might ask? Well, websites act as the focal point that all of your potential leads are sent to so that they can be converted. With this in mind, it makes a lot of sense to routinely perform a…
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