Your buyers aren’t scrolling through ten blue links anymore. They ask ChatGPT, Claude, Gemini, Perplexity and Google’s AI Overviews a question, and they get one answer. Digileads makes sure that answer includes your brand, and turns that recommendation into leads.
Answer Engine Optimisation (AEO) is the practice of structuring your content and brand presence so that AI assistants and answer engines choose, cite and recommend you when buyers ask questions.
It covers AI assistants such as ChatGPT, Claude, Gemini and Perplexity, Google AI Overviews and featured snippets, and voice assistants such as Siri and Alexa.
SEO gets you ranked. AEO gets you chosen.
We test the questions your buyers actually ask across AI assistants and answer engines, and record where you’re cited, where you’re missing, and which competitors are being recommended instead.
We map the full set of buyer questions, from “what is” to “who’s the best”, and pinpoint the answers and sources AI tools rely on to respond to them.
We write clear, direct answers to those questions, add structured data, strengthen your authority signals, and build your presence on the trusted third-party sites AI models draw from, so they understand, trust and cite you.
Every cent is tracked to a lead, and every lead to a sale. Our client portal shows AI citations, answer share of voice, rankings and leads in one view, so you can see exactly which answers are working for you.
Everything you need to know before your free AEO Audit.
SEO focuses on ranking your pages in search results so people click through. AEO focuses on getting your brand included in the answer itself, whether that’s an AI assistant’s response, an AI Overview or a featured snippet. Many buyers now get what they need without clicking at all, so being in the answer matters.
No one can guarantee placement in AI answers, but you can strongly influence it. AI assistants draw on web content, brand mentions and trusted third-party sources. Digileads makes your content clear and quotable, strengthens your authority signals and builds your presence where these tools look, which improves your chances of being mentioned and cited.
Usually because competitors answer buyer questions more clearly, are mentioned more often on trusted sites, or have stronger reviews and listings that AI models can draw on. The AEO Audit shows exactly where those gaps are.
They overlap heavily. Generative engine optimisation (GEO) focuses specifically on AI-generated answers from tools like ChatGPT and Gemini. AEO is slightly broader and also includes featured snippets, AI Overviews and voice search. Both aim for the same outcome: your brand in the answer.
Yes. Strong SEO remains the foundation, because many AI tools pull from pages that already rank well and are technically sound. AEO builds on that foundation rather than replacing it.
Content that answers real questions directly and accurately: clear definitions, comparisons, how-to guides, FAQs and expert explanations, backed by credible sources and structured so machines can easily read it.
Quick fixes to content structure and technical signals can show impact within weeks. Consistent citations across AI platforms typically build over three to six months.
Digileads tracks how often your brand is mentioned or cited in AI answers for your key buyer questions, alongside answer share of voice, rankings, traffic and leads.
Businesses whose buyers ask questions before they buy, particularly B2B companies, professional services and e-commerce brands in competitive categories.
Nothing. The AEO Audit is free and comes with no obligation to proceed. You’ll receive a clear picture of how AI answers your buyers’ questions today, and a prioritised plan to change it.
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