Paid search marketing
When buyers search for what you offer, they’re ready to act. Paid search puts your business at the top of Google and Bing at that exact moment, ahead of organic results and competitors. We turn high-intent searches into leads and sales, not just clicks.
SPONSORED · POSITION 1
Your business, on the first screen, the moment they search.
The real problem
Most businesses running Google Ads can tell you how many clicks they got. Fewer can tell you which keywords brought in customers, or how much budget goes on searches that were never going to convert.
Paid search works when you
01Bid on the right searches
02Show the right ad
03Send buyers to a page built to convert
04Track every result back to revenue
PPC · SEM
Paid search marketing, also called pay-per-click (PPC) or search engine marketing (SEM), places your business at the top of search engine results when people search for specific keywords. You only pay when someone clicks.
Because ads appear in response to what buyers are actively searching for, paid search reaches people with clear intent and can deliver leads from the day campaigns go live.
Be there the moment they search.
Channels
As Google brings more AI-powered answers into its results, paid search remains one of the most reliable ways to guarantee your business is visible on the first screen.
01
Text ads at the top of Google results for the keywords your buyers use.
02
Product listings with images and prices for e-commerce businesses.
03
Campaigns that extend your search budget across Google’s network, managed carefully alongside search.
04
Reach buyers on Bing and Microsoft’s search network, often at a lower cost per click.
05
Show tailored ads to people who’ve already visited your site when they search again.
How Digileads runs paid search
01
We review your ad accounts, keywords, search terms, tracking and landing pages to find where budget is being wasted.
02
We research the searches your buyers make, prioritise high-intent keywords most likely to convert, and exclude the ones that waste spend.
03
We structure campaigns, write ads that match each search and make sure every click lands on a page built to convert.
04
Our AI marketing platform brings spend, leads, cost per lead and sales into one view, so we keep shifting budget to the keywords that deliver.
What’s included
Paid search works best alongside organic visibility. See how it fits with search engine optimisation, Search Everywhere Optimisation and landing page development, all tracked in our AI marketing platform.
Keyword research
The searches that bring in buyers, not just browsers.
Campaign structure
Well-organised campaigns and ad groups that keep ads relevant and costs down.
Ad copywriting
Search ads with extensions for calls, locations, links and offers.
Negative keywords
Ongoing search term reviews to stop paying for irrelevant clicks.
Landing page alignment
Each ad leads to a page that matches the search and converts the visitor.
Bid and budget management
Smart bidding and budget allocation focused on leads and sales.
Conversion tracking
Google Ads, Google Analytics and call tracking set up properly and connected to your CRM.
Reporting
Clear monthly reports on spend, leads, cost per lead and return on ad spend.
Paid search places ads at the top of results immediately, and you pay for each click. SEO earns organic rankings over time without paying per click. Paid search delivers fast results, SEO builds long-term visibility, and most businesses benefit from both.
You set your own budget and pay when someone clicks. The cost per click depends on how competitive your keywords are. We recommend a starting budget during the strategy stage and adjust spend based on what’s delivering leads.
Ads can start bringing in traffic and leads within days of launch. Performance usually improves over the first few weeks as search term data shows which keywords and ads convert best.
Often, yes. Microsoft Ads typically has less competition and lower costs per click, and reaches buyers who use Bing, Edge and Microsoft devices, particularly in B2B.
Not directly, but they work well together. Paid search data shows which keywords convert best, which helps shape your SEO and content strategy.
Common causes include broad or irrelevant keywords, landing pages that don’t match the ad, and conversion tracking that isn’t set up correctly. The Growth Audit identifies which of these apply to you.
We track clicks and impressions, but focus on what matters most: leads, cost per lead, sales and return on ad spend.
Nothing. It’s free with no obligation to proceed. You’ll receive a clear picture of your paid search performance and a prioritised plan.
Talk to us
Tell us about your business and we’ll be in touch within one working day. Expert digital marketing that will grow your business.
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