Audit
We review your ad accounts, keywords, search terms, tracking and landing pages to find where budget is being wasted.
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01 · Be found · Paid search marketing
Be the first result your buyers see when they search.
When buyers search for what you offer, they're ready to act. Paid search puts your business at the top of Google and Bing at that exact moment, ahead of organic results and competitors. We turn high-intent searches into leads and sales, not just clicks.
Growing South African businesses since 2017
The real problem
Clicks are easy. Customers are harder.
Most businesses running Google Ads can tell you how many clicks they got. Fewer can tell you which keywords brought in customers, or how much budget goes on searches that were never going to convert.
Paid search works when you:
- 01Bid on the right searches
- 02Show the right ad
- 03Send buyers to a page built to convert
- 04Track every result back to revenue
Typical accountRun by Digileads
Ad spendR50 000
Clicks
On a page that converts
Leads
Cost per lead
Illustrative example, not a client result
What is paid search marketing?
Be there the moment they search.
Paid search marketing, also called pay-per-click (PPC) or search engine marketing (SEM), places your business at the top of search engine results when people search for specific keywords. You only pay when someone clicks. Because ads appear in response to what buyers are actively searching for, paid search reaches people with clear intent and can deliver leads from the day campaigns go live.
Channels
Where we run your search ads.
As Google brings more AI-powered answers into its results, paid search remains one of the most reliable ways to guarantee your business is visible on the first screen.
How Digileads runs paid search
Every rand tracked to a lead, every lead to a sale.
Keyword strategy
We research the searches your buyers make, prioritise high-intent keywords most likely to convert, and exclude the ones that waste spend.
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Build and launch
We structure campaigns, write ads that match each search and make sure every click lands on a page built to convert.
"corporate clothing quote" → ad: Branded staff clothing, quoted in 24 hours → page: the quote form
Measure and optimise
The Digileads AI Marketing Platform brings spend, leads, cost per lead and sales into one view, so we keep shifting budget to the keywords that deliver.
SpendLeadsCost per leadSales
What's included
Buyers, not just browsers.
Paid search works best alongside organic visibility, with SEO and landing pages, all tracked in the Digileads AI Marketing Platform.
⌕Keyword researchThe searches that bring in buyers, not just browsers.
▦Campaign structureWell-organised campaigns and ad groups that keep ads relevant and costs down.
✎Ad copywritingSearch ads with extensions for calls, locations, links and offers.
⊘Negative keywordsOngoing search term reviews to stop paying for irrelevant clicks.
⇥Landing page alignmentEach ad leads to a page that matches the search and converts the visitor.
RBid and budget managementSmart bidding and budget allocation focused on leads and sales.
◎Conversion trackingGoogle Ads, Google Analytics and call tracking set up properly and connected to your CRM.
↗ReportingClear monthly reports on spend, leads, cost per lead and return on ad spend.
01 · Be foundSearch Everywhere OptimisationPaid search buys the first screen. Search Everywhere earns the rest: organic, AI answers, video, maps and social.See all of Search Everywhere
02 · Then, be chosenBuyer Decision EngineeringEvery click lands on a page. Buyer Decision Engineering makes that page win the decision.How we get you chosen
What's the difference between paid search and SEO?
Paid search places ads at the top of results immediately, and you pay for each click. SEO earns organic rankings over time without paying per click. Paid search delivers fast results, SEO builds long-term visibility, and most businesses benefit from both.
How much does Google Ads cost?
You set your own budget and pay when someone clicks. The cost per click depends on how competitive your keywords are. We recommend a starting budget during the strategy stage and adjust spend based on what's delivering leads.
How quickly will I see results?
Ads can start bringing in traffic and leads within days of launch. Performance usually improves over the first few weeks as search term data shows which keywords and ads convert best.
Should I advertise on Bing as well as Google?
Often, yes. Microsoft Ads typically has less competition and lower costs per click, and reaches buyers who use Bing, Edge and Microsoft devices, particularly in B2B.
Do paid ads help with SEO?
Not directly, but they work well together. Paid search data shows which keywords convert best, which helps shape your SEO and content strategy.
Why are my ads getting clicks but no leads?
Common causes include broad or irrelevant keywords, landing pages that don't match the ad, and conversion tracking that isn't set up correctly. The Growth Audit identifies which of these apply to you.
How do you measure paid search success?
We track clicks and impressions, but focus on what matters most: leads, cost per lead, sales and return on ad spend.
What does the Growth Audit cost?
Nothing. It's free with no obligation to proceed. You'll receive a clear picture of your paid search performance and a prioritised plan.
Let's make every click count.
Start with a free Growth Audit: how your search campaigns perform, which keywords waste budget, and the quickest wins to lower your cost per lead.
