Data analysis and reporting
Your buyers move between Google, AI assistants, social media, email and your website before they get in touch. Digileads tracks every step, connects marketing activity to real sales and shows you exactly what’s working, so every budget decision is based on evidence.
Every rand tracked to a lead. Every lead tracked to a sale.
The problem
Most businesses know how many people visit their website. Far fewer know which channel brought in their best customers, what each lead costs or which campaigns are quietly wasting budget.
Without that clarity, marketing decisions come down to guesswork, and guesswork is expensive.
It is the process of tracking, measuring and interpreting the results of your marketing activity. It connects data from your website, ad platforms, social channels, email and CRM to show which activities generate leads and sales, where budget is being wasted and what to do next to improve return on investment.
What Digileads tracks
Six views of the same journey, joined up so you can follow a buyer from the channel that found them to the revenue they became.
01
Search, AI assistants, social, paid ads, email, referrals and direct visits.
02
The pages they visit, the content they engage with and where they drop off.
03
Enquiries, form submissions, calls, downloads and bookings by source.
04
Cost per lead and return on ad spend across every paid channel.
05
Leads matched to opportunities and sales in your CRM.
06
How often your brand is mentioned or cited in tools like ChatGPT and Google AI Overviews.
Every rand tracked to a lead. Every lead tracked to a sale.
How it works
01
We review your current analytics, tags and conversion tracking to find gaps and errors that distort your data.
02
We go beyond standard Google Analytics setups, with custom events, conversion tracking and integrations between your website, ad platforms and CRM.
03
Live dashboards in our AI marketing platform bring every channel into one view, so we spot issues and opportunities as they happen and adjust campaigns quickly.
04
Your dedicated strategy team meets with you every month to walk through the results, explain what’s working and agree on the next steps.
What you get
An advanced Google Analytics setup with custom events and conversion tracking.
Integrations between your website, ad platforms, email and CRM, so marketing and sales see the same numbers.
Real-time performance across every channel in one place.
Who your buyers are, where they spend time online and how they make purchasing decisions.
Clear explanations of the data and practical recommendations.
Better visibility for your sales team on which leads are engaged and ready to talk.
Reporting is the backbone of every Digileads strategy. See how it connects to digital marketing strategy, buyer persona development and lead scoring.
Why it matters
Expert digital marketing that will grow your business starts with knowing what’s working.
See which campaigns and channels deliver leads and sales, and move spend away from those that don’t.
Marketing knows which leads become customers, and sales knows which prospects to prioritise.
Trends show where demand is growing, which content buyers value and where competitors leave gaps.
Clear reporting shows what your marketing delivers, making it easier to justify budget and plan for growth.
FAQs
Reporting shows which marketing activities generate leads and sales, and which waste budget. Without it, decisions are based on guesswork. With it, you can invest confidently in what works and prove the return on your marketing spend.
Default setups track basic visits but often miss the actions that matter, such as form submissions, calls, downloads and sales. Digileads configures custom events, conversion tracking and integrations so your data reflects real business results.
Yes. Digileads integrates your website and marketing platforms with your CRM, so you can see which channels and campaigns produce leads that turn into customers.
Yes. Digileads provides live dashboards through our AI marketing platform, so you can see performance across every channel in real time, not just once a month.
Your dedicated strategy team walks you through the month’s results, explains what’s working and what isn’t, and recommends specific actions to improve performance.
Yes. Digileads tracks how often your brand is mentioned or cited in AI tools such as ChatGPT and Google AI Overviews, alongside traditional search and channel performance.
It depends on the number of channels and integrations involved. See our digital marketing prices or book a Growth Audit for a tailored recommendation.
Nothing. The Growth Audit is free and comes with no obligation to proceed. You’ll receive a clear picture of your tracking and reporting, plus a prioritised plan.
Get in touch
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