Your buyers spend hours a day on LinkedIn, Instagram, TikTok and YouTube. That’s where they discover brands, compare options and decide who to trust. Digileads builds social media marketing that gets you seen, gets you remembered and turns that attention into leads.
54,000
Nearly 54,000 LinkedIn followers across Aurex Constructors’ three country pages
Social platforms are no longer just for brand awareness. Buyers use TikTok and Instagram as search engines, check LinkedIn before taking a sales call, and read Reddit threads before they buy.
If your brand is quiet, inconsistent or invisible there, buyers find someone else who isn’t.
Likes don’t pay the bills. Leads do.
Social media marketing is the use of platforms such as LinkedIn, Facebook, Instagram, TikTok and YouTube to reach, engage and convert potential customers.
It combines organic content, community management, social selling and paid social advertising, measured against business goals like leads and sales rather than likes alone.
The right mix depends on where your buyers spend their time. Digileads works across:
Thought leadership, social selling and lead generation for B2B and professional services.
Reach, retargeting and lead generation for B2C and local businesses.
Short-form video and social search, especially for younger audiences.
Long-form and short-form video that ranks in Google and YouTube search.
Where they make sense for your audience.
For B2B businesses, LinkedIn is where decision-makers research suppliers. Digileads goes beyond posting on your company page to turn your whole team into a source of leads.
Every rand is tracked to a lead, and every lead to a sale.
01
We review your current channels, content and ad performance, and see what competitors are doing that’s working.
02
We choose the right platforms, define your audience and set goals tied to leads and revenue.
03
We produce scroll-stopping content and run paid campaigns built to convert, not just to collect impressions.
04
Our AI marketing platform brings engagement, ad spend, leads and sales into one view, so we can double down on what works.
What’s included
Platform selection, audience targeting and a content plan.
Graphics, short-form video, carousels and copy.
Campaign setup, targeting, testing and optimisation on LinkedIn, Meta, TikTok and YouTube.
Sales Navigator, prospecting support and employee social sharing.
Responding to comments and messages so no lead goes cold.
Clear monthly reports on reach, engagement, leads and return on ad spend.
Social works best as part of a joined-up plan. See how it fits with Search Everywhere Optimisation and content marketing.
Case study
Construction and engineering, Southern Africa
Aurex Constructors needed its LinkedIn presence to work harder across South Africa, Mozambique and Namibia. Digileads manages its LinkedIn pages in all three markets, with content built to reach engineers, project owners and future talent in the construction, energy and mining sectors.
Mozambique: September impressions reached 40,451, two and a half times the page’s previous best month, and the page passed its 2,500-follower target.
331,000
Impressions in Q3 on the South Africa page, up 49%, with July hitting 127,000: the page’s best month in two years.
Results, Q3 2026 vs Q3 2025 (South Africa page)
+43%
New followers: 3,575 in Q3, with September’s 1,691 more than double the same month last year.
+54%
Page views in September compared to September 2025.
8,000+
Clicks a month for four months running, beating target every month from June to September.
1,276
Reactions in July: the highest monthly engagement in two years.
FAQs
A social media marketing agency plans, creates and manages your brand’s presence on social platforms, including content, paid advertising and community management. Digileads focuses on turning that activity into measurable leads and sales.
It depends on your audience. LinkedIn usually works best for B2B, while Instagram, Facebook and TikTok suit most consumer brands. The Growth Audit identifies which platforms your buyers actually use.
Social selling is using LinkedIn to find, connect with and build relationships with potential buyers before a sales conversation starts. Digileads helps sales teams do this well with Sales Navigator, a clear prospecting process and content worth sharing.
Yes. Digileads sets up Sales Navigator, builds targeted lead and account lists, and trains your team on prospecting workflows so they spend less time searching and more time selling.
Employee social sharing, also called employee advocacy, is when your team shares company content on their own LinkedIn profiles. Posts from people tend to reach more people and earn more trust than posts from brand pages. Digileads makes it easy by supplying ready-to-share content.
Usually both. Organic content builds trust and keeps your audience engaged, while paid ads put you in front of new buyers and drive leads quickly. Digileads balances the two based on your goals and budget.
It depends on your goals, market and platforms. Digileads recommends a budget during the strategy stage and adjusts spend based on what’s delivering leads.
Paid campaigns can generate leads within days of launch. Organic growth and brand recognition typically build over three to six months of consistent posting.
Digileads tracks reach and engagement, but focuses on the numbers that matter to your business: leads, cost per lead, sales and return on ad spend.
Nothing. The Growth Audit is free and comes with no obligation to proceed. You’ll receive a clear picture of your social performance and a prioritised plan.
Tell us about your business and we’ll be in touch within one working day.
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