Custom digital marketing strategies for your business
Our team of digital strategists will work with you to create a customised digital marketing game plan that targets the right audiences and uses the most effective tactics. By using data to guide our approach, we’ll help you achieve the growth you’re after.
Digital Marketing Strategy Development
As part of your digital marketing and sales strategy, we conduct an intensive 4-6 week analysis into your entire digital presence. We examine everything from your current digital effectiveness and strategy to competitor analysis and benchmarking. We are then able to identify the best channels to consistently attract, engage and convert high-quality leads every month.
We develop your customer persona by interviewing key stakeholders, running persona workshops and utilising questionnaires. This provides us with insight into who you think your ideal customer is. We then take this a step further and deep dive into demographic information, from Facebook Insights, LinkedIn Insights, Google Analytics, and your existing customer base, to develop insightful Customer Personas – allowing you to better understand and target your customer base.
Conversion Journey Design
We map out your lead conversion journey from start to finish. This includes identifying channels that fit your customer persona and their purchasing decisions, establishing opportunities to connect with these customers and ways to maximise your leads and close the conversion journey loop.
Data Analysis and Reporting
Even before your campaign is launched, we monitor and track all data points, ensuring that your strategy is working as it should to meet the required objectives and goals. We continuously optimise your campaign based on the data reviewed, and if required, we proactively make changes to ensure the highest possible return on investment
Free Digital Audit
We will run a FREE audit on your current digital marketing efforts and give you actionable recommendations that you can use to improve your ROI. Start now to see if your current strategies are effective or not.