Your buyers are on LinkedIn, Facebook, Instagram, and YouTube every day. Paid social puts your brand in front of exactly the right people on those platforms, at the right moment, with ads built to turn attention into leads and sales. Digileads plans, runs and optimises every campaign so every rand works harder.
Every rand is tracked to a lead, and every lead to a sale.
Social platforms limit how many people see your posts organically. Paid social gets your message in front of new buyers quickly, and lets you target them by job title, industry, location, interests and behaviour.
Done well, it’s one of the fastest ways to generate leads. Done badly, it’s one of the fastest ways to waste budget.
Paid social is advertising on social media platforms such as LinkedIn, Facebook, Instagram, and YouTube. Businesses pay to show ads to specific audiences, chosen by factors like job role, location, interests or past interactions with the brand. Campaigns can drive awareness, website traffic, leads or sales, and every result can be measured.
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LinkedIn Ads: target decision-makers by job title, seniority, industry and company for B2B lead generation
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Meta Ads (Facebook and Instagram): reach large audiences with precise targeting for B2C, e-commerce and local businesses
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YouTube Ads: video campaigns that build awareness and retarget people who’ve visited your site
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Audit. We review your current ad accounts, tracking, targeting and creative, and see where budget is being wasted.
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Strategy. We choose the right platforms, define your audiences and set campaign goals tied to leads and revenue, with a budget to match.
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Launch and test. We build campaigns, create the ads and test different audiences, messages and formats to find what performs best.
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Measure and optimise. Every rand is tracked to a lead, and every lead to a sale. Our AI marketing platform brings ad spend, leads, cost per lead and sales into one view, so we can shift budget to what’s working.
Paid social works best alongside organic activity. See how it fits with social media marketing and content marketing.
Organic social is the content you post for free to your followers. Paid social is advertising that reaches people beyond your followers, using targeting to find new buyers. Most businesses get the best results by combining both.
It depends on who you’re trying to reach. LinkedIn Ads work best for B2B decision-makers, while Meta and TikTok usually deliver lower costs for consumer audiences. The Growth Audit identifies the platforms that suit your buyers and budget.
It depends on your goals, audience and platforms. LinkedIn typically costs more per click than Meta or TikTok but reaches more senior B2B buyers. Digileads recommends a starting budget during the strategy stage and adjusts spend based on results.
Campaigns can start generating traffic and leads within days of launch. Performance usually improves over the first few weeks as testing shows which audiences and ads work best.
Digileads creates ad creative and copy for every campaign, including static images, carousels and video. We can also work with assets your team already has.
Boosting a post is a basic form of paid social, but it offers limited targeting and objectives. Properly built campaigns give you far more control over who sees your ads and what action they take, which usually means better results for the same spend.
Digileads tracks reach and clicks, but focuses on the numbers that matter to your business: leads, cost per lead, sales and return on ad spend.
Nothing. The Growth Audit is free and comes with no obligation to proceed. You’ll receive a clear picture of your paid social performance and a prioritised plan.
Tell us about your business and we’ll be in touch within one working day.
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