A Remarkable Transformation in Telecom Solutions

When it comes to extraordinary transformations in the world of telecom solutions, Adapt IT Telecoms stands as a shining example. This prominent division within the Adapt IT group has carved a reputation for delivering cutting-edge products and solutions tailored to the ever-evolving Mobile Network Operator (MNO) Core Network. Their extensive offerings extend a helping hand to governments, Internet Service providers, and corporate businesses, presenting a multifaceted range of solutions. Yet, behind this remarkable success story, one name emerges – Digileads, the digital marketing agency that played a pivotal role in shaping this journey.

The Challenge: From Zero Online Presence to Thought Leader

In May 2018, Adapt IT Telecoms faced a monumental challenge – they had zero online presence. This included the absence of a website, content, resources, and social media engagement. In an age where having an online presence is paramount, this void threatened to hold them back. This is where Digileads stepped in, marking the beginning of a transformative partnership. Digileads’ first step was to craft a new website that aligned with Adapt IT Telecoms’ vision, customer journey, and the information levels required to position them as a thought leader in the Telecommunications industry. A position that Adapt IT Telecoms now holds firmly. 

Digileads Involvement and Modules: A Remarkable Blueprint

Digileads employed a comprehensive four-module strategy for Adapt IT Telecoms, covering every aspect of their digital evolution:

• Strategy Module: Digileads embarked on an extensive analysis of the digital landscape, competitors, industry standards, and target personas, forging a blueprint for a 14-month digital marketing strategy. This laid the foundation for what was and what was to come.
• Reach Module: This phase focused on creating, attracting, and retaining individuals interested in Adapt IT Telecoms’ services. Through high-impact channels like content marketing, social sharing, and SEO, Digileads orchestrated the capture of leads, which was a critical element in the success.
• Leads Module: One of the key accomplishments was to ensure that website visitors transformed into qualified leads. With precision and care, Digileads guided these leads through their journey, turning potential into realised opportunities.
• Sales Module: While not the primary focus, the Sales Module was part of the plan. Although Adapt IT Telecoms had a unique business model that did not require an aggressive sales push, Digileads provided the flexibility to adapt to their specific needs. 

Results and Growth: A Testament to Digileads’ Expertise

As the journey unfolded, results began to speak volumes. In 2019, Adapt IT Telecoms had set their sights on achieving 1,500 monthly website users. The transformation was nothing short of spectacular as 2023 now has a remarkable monthly website user volume of over 11,075, marking a remarkable 759.19% increase in website traffic. Through the alignment of Adapt IT Telecoms and Digileads, these results were realised and we continue to reap rewards from this orchestrated digital marketing growth through this continued partnership, innovative thinking and determination to succeed. 

Financial Impact: A Profound Change

The financial impact was equally significant. In 2018, Adapt IT Telecoms contributed a mere 11% to the total revenue of the Adapt IT group. However, as the digital marketing efforts grew, so did the return on investment (ROI). In 2021, Adapt IT Telecoms had grown to account for 20% of the group’s total revenue. This is a profound change that highlights the enduring success of the partnership and the role of Digileads in shaping this trajectory.

Conclusion: The Most Incredible Transformation

The partnership between Adapt IT Telecoms and Digileads, which began in May 2018, has been a story of consistent growth and impressive ROI year after year. All marketing endeavours initiated with Digileads, and the results stand as a testament to the deep understanding, customised strategies, and dedication of the Digileads team. This collaboration has transformed Adapt IT Telecoms into a leading authority in their industry.