Malcolm Campbell

Why content marketing will make or break your inbound marketing strategy

When building an inbound marketing strategy – fantastic, target audience-specific content is going to be the driver of your marketing communications, the reason your audience comes to your website and hold the call to actions that guide your audience towards purchasing. Your content marketing strategy directs any and all media that your company creates or …

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Inbound marketing website

Do you have an inbound marketing website?

You’re looking to build a new inbound marketing website, which means you want to create a website that is a content hub catered towards specific target audience personas that engages nurtures them towards purchasing. You want an inbound marketing website that brings you much more organic search traffic because of your content and defines you …

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Sales enablement

How sales enablement will improve your sales team

Sales enablement is a new business practice in the marketing world that is fast becoming an integral part of management teams marketing, sales strategy and audience sales funnel improvement. The research company IDC (International Data Corporation) defines sales enablement as “the delivery of the right information to the right person at the right time in …

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Inbound marketing game plan

Why an inbound marketing game plan is so important

You’ve heard about inbound marketing and have decided that is something that your company needs to start doing to adapt to the ever-changing online marketing landscape. Long-term customer loyalty and increasing the rate of re-purchasing means acquiring qualified leads that are invested and ready to purchase. Improving customer engagement to increase long-term customer loyalty and …

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SEO report

An SEO Report Will Help You Better Understand How Your Website Is Performing

An SEO report is a key tool in the arsenal of anyone who wants to improve the performance of their website and bring in quality traffic that converts into paying, loyal customers. According to a compilation of SEO statistics by Impact DNB, “marketers see SEO as becoming more effective, with 82% reporting effectiveness is on …

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marketing automation

What is marketing automation and lead nurturing?

Marketing automation and lead nurturing are some of the fundamentals of a fully functioning and well performing inbound marketing strategy. Understanding how the two work as part of the bigger strategy is crucial to the success of any good campaign. Marketing automation is how you would go about dealing with leads you’ve captured from a …

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