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Author: Malcolm Campbell

Malcolm is a dedicated and innovative digital marketing professional who is constantly seeking new ways to improve his skills and the businesses he works with. As the Co-Founder and MD of Digileads, Malcolm has leveraged his extensive expertise to drive success and growth for various clients across a range of different industries.

Digileads’ B2B Lead Generation Guide

b2b lead generation

B2B lead generation is a dynamic cycle of innovation and adaptation. It’s not just about generating leads but evolving strategies that resonate with your audience’s changing needs.

How To Develop A Content Marketing Plan [Templates Included]

content marketing plan

A well-crafted piece of content has the power to captivate, inform, and engage your target audience. However, without a structured content marketing plan, even the most brilliant content can get lost in the digital noise. This section will delve into the critical role that a content marketing plan plays in today’s marketing strategies. We’ll explore […]

Master the Techniques of High Converting Websites

Introduction to Conversion Rate Optimisation Website optimisation has become one of the most important facets of a website and its importance will only continue to grow. In an age when the Internet is inundated with websites, standing out is a pretty tricky task. Optimising your website in order to improve conversion rates, increase mobile friendliness, […]