/* 10-28: WordPress loads the theme's reset (* {color:#000}) before this sheet; text inherits again, as in a browser */
*,::before,::after{color:inherit}
/* the brand shapes from the references, drawn in code so they sit behind a cut-out on any ground */
.orb{position:absolute;border-radius:50%;aspect-ratio:1;background:linear-gradient(135deg,#F4640A 0,#EE4E58 38%,#E1379E 70%,#8B36E8 100%)}
.slab{position:absolute;background:linear-gradient(165deg,#F4640A 0,#EE4E58 38%,#E1379E 70%,#8B36E8 100%)}
.arc{position:absolute;border-radius:50%;aspect-ratio:1;box-shadow:inset 0 0 0 1.5px #F4640A;pointer-events:none}
.cut{position:relative;z-index:1;width:100%;filter:var(--cut);transition:filter 1s ease}
:root{
--bg:#FBF7F2;--bg-2:#F4ECE3;--card:#FFFFFF;--glass:rgba(255,255,255,.7);--fg:#141018;--fg-2:#4E4552;--fg-3:#8B8290;--line:#EADFD4;
--coral:#E84860;--btn:#141018;--btn-fg:#FBF7F2;--plum:#2A0E33;--on-plum:#FBF7F2;--on-plum-2:rgba(251,247,242,.74);
--day:1;--night:0;--cut:none;--fe:0;
--grad:linear-gradient(90deg,#F4640A,#EE4E58 45%,#E1379E 80%,#C23BC8);
--grad-135:linear-gradient(135deg,#F4640A,#EE4E58 35%,#E1379E 70%,#C23BC8);
--font:"Archivo",system-ui,-apple-system,"Segoe UI",sans-serif;--mono:"Space Mono",ui-monospace,Menlo,monospace;
--gl:max(20px,env(safe-area-inset-left,0px));--gr:max(20px,env(safe-area-inset-right,0px))}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]){--bg:#17121C;--bg-2:#1F1726;--card:#241B2B;--glass:rgba(36,27,43,.72);--fg:#FBF7F2;--fg-2:rgba(251,247,242,.74);--fg-3:rgba(251,247,242,.5);--line:#382B40;--btn:#FBF7F2;--btn-fg:#141018;--plum:#24102C;--day:0;--night:1;--cut:brightness(.74) saturate(.9) sepia(.18) hue-rotate(-12deg);--fe:1;color-scheme:dark}}
:root[data-theme="dark"]{--bg:#17121C;--bg-2:#1F1726;--card:#241B2B;--glass:rgba(36,27,43,.72);--fg:#FBF7F2;--fg-2:rgba(251,247,242,.74);--fg-3:rgba(251,247,242,.5);--line:#382B40;--btn:#FBF7F2;--btn-fg:#141018;--plum:#24102C;--day:0;--night:1;--cut:brightness(.74) saturate(.9) sepia(.18) hue-rotate(-12deg);--fe:1;color-scheme:dark}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--fg);font-family:var(--font);font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
body,.card,.half,.nav,.btn,.rv,.step,.chat{transition:background-color .9s ease,color .9s ease,border-color .9s ease}
img{display:block;max-width:100%}
a{color:inherit}
p{margin:0;color:var(--fg-2)}
/* V1 type: weight 500 headings, tight tracking */
h1,h2,h3,h4{font-weight:500;letter-spacing:-.04em;line-height:1.04;margin:0;text-wrap:balance}
h2{font-size:clamp(32px,4.2vw,54px)}
h3{font-size:clamp(22px,2.2vw,28px);letter-spacing:-.03em;line-height:1.12}
.wrap{max-width:1240px;margin:0 auto;padding-left:var(--gl);padding-right:var(--gr)}
.eyebrow{font-family:var(--mono);font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--coral)}
.g{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.12em;margin-right:-.12em;padding-bottom:.12em;margin-bottom:-.12em;-webkit-box-decoration-break:clone;box-decoration-break:clone}
.btn{display:inline-flex;align-items:center;gap:8px;background:var(--btn);color:var(--btn-fg);border-radius:999px;padding:15px 28px;font-weight:500;font-size:15px;text-decoration:none;white-space:nowrap;border:0;cursor:pointer;font-family:var(--font)}
.btn:hover{filter:brightness(1.12)}
.btn-light{background:#FBF7F2;color:#141018}
.btn-ghost-w{background:transparent;color:#fff;box-shadow:inset 0 0 0 1.5px rgba(255,255,255,.7)}
.link{font-weight:500;text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:2px;display:inline-flex;gap:6px}
:focus-visible{outline:2px solid var(--coral);outline-offset:3px;border-radius:6px}
section{position:relative}
.pad{padding-block:clamp(64px,9vw,120px)}
/* content sits above section backgrounds */
.zc{position:relative;z-index:2}
.scene{position:relative;overflow:hidden}
.scene img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:opacity 1s ease}
.scene .day{opacity:var(--day)}.scene .night{opacity:var(--night)}
/* nav (V1) */
.nav{position:fixed;z-index:20;top:calc(18px + env(safe-area-inset-top,0px));left:50%;transform:translateX(-50%);width:min(1200px,calc(100% - 32px));border-radius:999px;background:color-mix(in srgb,var(--bg) 82%,transparent);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);box-shadow:inset 0 0 0 1px var(--line),0 18px 40px -24px rgba(42,14,51,.35);transition:background-color .9s,box-shadow .9s}
.nav .wrap{display:flex;align-items:center;gap:28px;height:62px;max-width:none;padding:0 8px 0 24px}
.logo{position:relative;width:146px;height:28px;flex:none}
.logo img{position:absolute;inset:0;width:100%;height:100%;object-fit:contain;object-position:left;transition:opacity 1s ease}
.logo .day{opacity:var(--day)}.logo .night{opacity:var(--night)}
/* the site's primary nav (WEBSITE-2027 §5): Services ▾ · Approach ▾ · Platform · Pricing · Results, one button.
   Links use the planned URLs; in this preview they don't navigate. */
.menu{display:flex;align-items:center;gap:24px;list-style:none;margin:0 0 0 auto;padding:0;font-size:15px}
.menu>li>a,.menu>li>button{display:flex;align-items:center;gap:5px;text-decoration:none;color:var(--fg-2);font:inherit;background:none;border:0;padding:8px 0;cursor:pointer}
.menu>li>a:hover,.menu>li>button:hover,.dd.open>button{color:var(--fg)}
.menu svg{width:12px;height:12px;fill:none;stroke:currentColor;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round;transition:transform .2s}
.dd{position:relative}.dd.open svg{transform:rotate(180deg)}
.panel{position:absolute;top:calc(100% + 14px);left:50%;transform:translate(-50%,6px);opacity:0;visibility:hidden;transition:opacity .2s,transform .2s,visibility 0s .2s;background:var(--card);border-radius:20px;box-shadow:inset 0 0 0 1px var(--line),0 30px 60px -30px rgba(42,14,51,.45);padding:22px}
.panel::before{content:"";position:absolute;inset:-16px 0 auto;height:16px}
.dd.open .panel{opacity:1;visibility:visible;transform:translate(-50%,0);transition:opacity .2s,transform .2s}
.panel ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:2px}
.panel a{display:block;padding:9px 12px;border-radius:12px;text-decoration:none;color:var(--fg);font-weight:500;font-size:15px;line-height:1.3}
.panel a span{display:block;font-weight:400;font-size:13px;color:var(--fg-3);margin-top:2px}
.panel a:hover{background:var(--bg-2)}
.panel .k{display:block;font:400 11px var(--mono);letter-spacing:.14em;text-transform:uppercase;padding:0 12px 8px}
.svc-panel{display:grid;grid-template-columns:repeat(2,240px);gap:8px 18px}
.svc-panel .all{grid-column:1/-1;border-top:1px solid var(--line);border-radius:0;padding:14px 12px 2px;font-size:14px}
.svc-panel .all:hover{background:none;color:var(--coral)}
.app-panel{width:340px}
.mtoggle{display:none;flex:none;width:44px;height:44px;border:0;border-radius:50%;background:var(--bg-2);cursor:pointer;flex-direction:column;align-items:center;justify-content:center;gap:5px}
.mtoggle i{display:block;width:18px;height:1.5px;background:var(--fg);transition:transform .2s}
.nav.mopen .mtoggle i:first-child{transform:translateY(3.25px) rotate(45deg)}.nav.mopen .mtoggle i:last-child{transform:translateY(-3.25px) rotate(-45deg)}
.mnav{position:absolute;top:calc(100% + 10px);left:0;right:0;max-height:calc(100svh - 110px);overflow:auto;background:var(--card);border-radius:24px;box-shadow:inset 0 0 0 1px var(--line),0 30px 60px -30px rgba(42,14,51,.45);padding:14px}
.mnav .k{display:block;font:400 11px var(--mono);letter-spacing:.14em;text-transform:uppercase;padding:14px 12px 6px}
.mnav a{display:block;padding:10px 12px;border-radius:12px;text-decoration:none;color:var(--fg);font-weight:500}
.mnav a span{display:none}
.mnav .btn{display:flex;justify-content:center;margin-top:12px;color:var(--btn-fg)}
.nav .btn{padding:10px 18px;font-size:14px}
.theme{display:flex;gap:2px;padding:3px;border-radius:999px;border:1px solid var(--line);background:var(--card)}
.theme button{font:500 12px var(--font);color:var(--fg-2);background:none;border:0;border-radius:999px;padding:6px 10px;cursor:pointer;display:flex;align-items:center;gap:5px}
.theme button[aria-pressed="true"]{background:var(--btn);color:var(--btn-fg)}
.theme svg{width:14px;height:14px}
@media (max-width:980px){.menu{display:none}.nav .theme{margin-left:auto}.mtoggle{display:flex}}
@media (min-width:981px){.mnav{display:none!important}}
@media (max-width:520px){.nav .btn{display:none}.theme button span{display:none}}
/* trust (V1) */
.trust{padding-block:28px;border-bottom:1px solid var(--line);background:var(--bg)}
.trust .wrap{display:flex;flex-wrap:wrap;align-items:center;gap:18px 40px}
.trust p{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--fg-3);max-width:28ch;line-height:1.6}
.clients{display:flex;flex-wrap:wrap;gap:12px 36px;font-weight:600;font-size:17px;color:var(--fg-2);letter-spacing:-.01em}

/* marketing feels harder (V2) */
.head{display:flex;flex-direction:column;gap:18px;max-width:760px}
.head p{font-size:18px}
.cards3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin-top:48px}
.card{border-radius:22px;padding:28px;background:var(--glass);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);box-shadow:inset 0 0 0 1px var(--line);display:flex;flex-direction:column;gap:12px}
.card .k{font:400 12px var(--mono);letter-spacing:.12em;color:var(--coral)}
.card p{font-size:15.5px}
@media (max-width:900px){.cards3{grid-template-columns:1fr}}
/* the services each half runs (was a separate Services section repeating the same two jobs) */
.svc{list-style:none;margin:6px 0 4px;padding:0;border-top:1px solid var(--line)}
.svc li a{display:flex;justify-content:space-between;gap:16px;padding:13px 0;border-bottom:1px solid var(--line);text-decoration:none;font-weight:500;color:var(--fg)}
.svc li a span{font-weight:400;color:var(--fg-3);font-size:15px;text-align:right}
.svc li a:hover{color:var(--coral)}
.half .go{margin-top:auto;padding-top:6px;font-weight:500;text-decoration:none}
.half .go:hover{color:var(--coral)}
/* the CTA (V4 layout): the section IS the brand gradient, feathered in smoothly from the page above (the one place
   a colour section fades on the light theme; every other section has a hard edge there). Headline and buttons sit on
   the gradient; the rooftop comes in underneath them so it never competes with the copy. */
.finale{position:relative;overflow:hidden;color:#fff;text-align:center;padding-top:clamp(190px,15vw,230px);background:var(--grad-135)}
.finale::before{content:"";position:absolute;inset:0 0 auto;height:clamp(200px,17vw,260px);z-index:0;background:linear-gradient(180deg,color-mix(in oklab,var(--bg) 100%,transparent) 0,color-mix(in oklab,var(--bg) 96%,transparent) 12%,color-mix(in oklab,var(--bg) 88%,transparent) 25%,color-mix(in oklab,var(--bg) 74%,transparent) 37%,color-mix(in oklab,var(--bg) 56%,transparent) 50%,color-mix(in oklab,var(--bg) 38%,transparent) 62%,color-mix(in oklab,var(--bg) 21%,transparent) 75%,color-mix(in oklab,var(--bg) 8%,transparent) 88%,color-mix(in oklab,var(--bg) 0%,transparent) 100%)}
.finale .copy{position:relative;max-width:860px;margin:0 auto;padding-left:var(--gl);padding-right:var(--gr);display:flex;flex-direction:column;align-items:center;gap:22px}
.finale h2{color:#fff;font-size:clamp(40px,5.4vw,80px);letter-spacing:-.05em}
.finale p{color:#fff;font-size:18px;max-width:46ch}
.finale .ctas{display:flex;flex-wrap:wrap;justify-content:center;gap:12px}
.audit-form{display:flex;flex-wrap:wrap;justify-content:center;gap:10px;width:min(560px,100%);padding:14px;border-radius:22px;background:color-mix(in srgb,var(--bg) 92%,transparent);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);box-shadow:0 30px 60px -30px rgba(42,14,51,.4)}
.audit-form label{flex:1 1 200px;text-align:left;font:400 11px var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--fg-3)}
.audit-form input{display:block;width:100%;margin-top:6px;font:400 16px var(--font);color:var(--fg);background:var(--card);border:1px solid var(--line);border-radius:12px;padding:14px 16px}
.audit-form .btn{flex-basis:100%;justify-content:center}
.roof{position:relative;z-index:1;margin-top:clamp(-150px,-10vw,-70px);height:clamp(320px,44vw,640px)}
.roof .scene{position:absolute;inset:0;-webkit-mask-image:linear-gradient(180deg,transparent 0,#000 40%);mask-image:linear-gradient(180deg,transparent 0,#000 40%)}
.roof .scene img{object-position:center 72%}

/* footer (V3) */
footer{background:var(--bg);padding-top:72px;overflow:hidden;position:relative;z-index:2}
.fcols{display:grid;grid-template-columns:1.3fr repeat(4,minmax(0,1fr));gap:32px}
.flogo{position:relative;width:156px;height:30px;margin-bottom:18px}
.flogo img{position:absolute;inset:0;width:100%;height:100%;object-fit:contain;object-position:left}
.flogo .day{opacity:var(--day)}.flogo .night{opacity:var(--night)}
.fcols h5{margin:0 0 14px;font:400 11px var(--mono);letter-spacing:.16em;text-transform:uppercase;color:var(--fg-3)}
.fcols ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:8px;font-size:14.5px}
.fcols a{text-decoration:none;color:var(--fg-2)}.fcols a:hover{color:var(--fg)}
.addr{font-size:14px;line-height:1.6}
.addr b{display:block;color:var(--fg);font-weight:600;margin-top:12px}
.wordmark{font-weight:800;font-size:clamp(64px,17.5vw,250px);letter-spacing:-.06em;line-height:.8;margin-top:64px;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.12em;margin-right:-.12em;padding-bottom:.12em;margin-bottom:-.12em;-webkit-box-decoration-break:clone;box-decoration-break:clone;user-select:none;white-space:nowrap}
.fbottom{margin-top:56px;border-top:1px solid var(--line);display:flex;justify-content:space-between;flex-wrap:wrap;gap:8px;padding-block:20px calc(28px + env(safe-area-inset-bottom,0px));font-size:13px;color:var(--fg-3)}
@media (max-width:900px){.fcols{grid-template-columns:repeat(2,minmax(0,1fr))}.fcols>div:first-child{grid-column:1/-1}}

.js .up:not(.in){transform:translateY(40px)}
.up{transition:transform 1s cubic-bezier(.2,.8,.2,1)}
@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition:none!important}html{scroll-behavior:auto}.js .up:not(.in){transform:none}.js .wait{opacity:1;transform:none}.chat li{opacity:1;transform:none}}

/* 10-28: buttons are the brand gradient (black and white didn't stand out), and everything clickable answers the
   pointer: buttons lift, glow and slide their arrow; links take the gradient underline; menu items and rows change. */
.btn,.btn-light{background:linear-gradient(110deg,#F4640A 0%,#EE4E58 38%,#E1379E 68%,#C23BC8 100%);background-size:190% 100%;background-position:0 0;color:#fff;box-shadow:0 10px 24px -14px rgba(232,72,96,.75);transition:background-position .5s ease,transform .25s cubic-bezier(.2,.8,.2,1),box-shadow .25s}
.btn:hover,.btn-light:hover{filter:none;background-position:100% 0;transform:translateY(-2px);box-shadow:0 18px 36px -14px rgba(225,55,158,.8)}
.btn:active,.btn-light:active{transform:translateY(0)}
.btn span[aria-hidden]{display:inline-block;transition:transform .25s cubic-bezier(.2,.8,.2,1)}
.btn:hover span[aria-hidden]{transform:translateX(4px)}
.finale .btn:not(.btn-ghost-w){background:#FBF7F2;color:#141018;box-shadow:0 14px 30px -16px rgba(42,14,51,.6)}
.finale .btn:not(.btn-ghost-w):hover{background:#fff;box-shadow:0 22px 40px -16px rgba(42,14,51,.7)}
.btn-ghost-w{transition:background-color .25s,transform .25s}
.btn-ghost-w:hover{background:rgba(255,255,255,.16);transform:translateY(-2px)}
.mnav .btn{color:#fff}
.link{border-bottom:0;padding-bottom:3px;background:linear-gradient(currentColor,currentColor) 0 100%/100% 1px no-repeat;transition:color .2s,gap .25s,background-size .25s}
.link:hover{color:var(--coral);gap:10px;background-image:var(--grad);background-size:100% 2px}
.menu>li>a,.menu>li>button{transition:color .2s}
.menu>li>a:hover,.menu>li>button:hover{color:var(--coral)}
.panel a{transition:background-color .2s,transform .2s,color .2s}
.panel a:hover{transform:translateX(3px);color:var(--coral)}
.theme button{transition:background-color .2s,color .2s}
.theme button:not([aria-pressed="true"]):hover{background:var(--bg-2);color:var(--fg)}
.fcols a{transition:color .2s}.fcols a:hover{color:var(--coral)}
.faq summary{transition:color .2s}.faq summary:hover{color:var(--coral)}
.logo{transition:opacity .2s}.logo:hover{opacity:.8}
.btn.btn-ghost-w{background:transparent;color:#fff;box-shadow:inset 0 0 0 1.5px rgba(255,255,255,.75)}
.btn.btn-ghost-w:hover{background:rgba(255,255,255,.16);box-shadow:inset 0 0 0 1.5px #fff}

/* shared page components for the site's inner pages (hubs and services), built on the V5 home system */
.wrap.nar{max-width:900px}
.mb0{margin-bottom:0}

/* page hero: the photo keeps its proportions, anchored right; its plain left wall melts into the section ground */
.phero{position:relative;overflow:hidden;background:var(--hb,var(--bg));color:var(--hf,var(--fg))}
.phero .scene{position:absolute;right:0;bottom:0;width:var(--sw,min(78vw,1240px));aspect-ratio:var(--ar,1376/768);z-index:1;-webkit-mask-image:linear-gradient(90deg,transparent,#000 30%),linear-gradient(180deg,transparent,#000 12%);-webkit-mask-composite:source-in;mask-image:linear-gradient(90deg,transparent,#000 30%),linear-gradient(180deg,transparent,#000 12%);mask-composite:intersect}
.phero .scene img{object-position:right bottom}
/* until a night relight is approved, the day photo is dimmed for the dark theme */
.scene .dim{filter:brightness(.6) saturate(.85) sepia(.12) hue-rotate(-10deg)}
.phero .wrap{position:relative;z-index:2;min-height:min(720px,86vh);display:flex;flex-direction:column;justify-content:center;padding-block:140px 56px}
.phero .copy{max-width:min(560px,46vw);display:flex;flex-direction:column;gap:20px}
.phero h1{font-size:clamp(40px,5vw,72px);letter-spacing:-.05em;line-height:.98;color:var(--hf,var(--fg))}
.phero .lead{font-size:17px;max-width:46ch;color:var(--hp,var(--fg-2))}
.phero .acts{display:flex;flex-wrap:wrap;align-items:center;gap:14px 22px}
.phero .micro{font-size:13.5px;color:var(--hp,var(--fg-3));max-width:44ch;opacity:.85}
@media (max-width:860px){
 .phero{display:flex;flex-direction:column-reverse}
 .phero .scene{position:relative;width:170%;margin-left:-70%;-webkit-mask-image:linear-gradient(0deg,#000 80%,transparent);mask-image:linear-gradient(0deg,#000 80%,transparent)}
 .phero .wrap{min-height:0;padding-block:112px 8px}.phero .copy{max-width:none}
}
/* heroes are always on the light ground (dark only in the dark theme): no plum hero variant */

/* a big statement line */
.state{font-size:clamp(28px,3.4vw,46px);font-weight:500;letter-spacing:-.04em;line-height:1.1;color:var(--fg);max-width:24ch}

/* numbered steps */
.steps4{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;margin-top:48px}
.steps4.six{grid-template-columns:repeat(3,minmax(0,1fr))}
.steps4 .card .n{font:500 56px/1 var(--font);letter-spacing:-.05em;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.12em;margin-right:-.12em;padding-bottom:.12em;margin-bottom:-.12em;-webkit-box-decoration-break:clone;box-decoration-break:clone}
.steps4 .card h3{margin-top:6px}
@media (max-width:1000px){.steps4,.steps4.six{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:600px){.steps4,.steps4.six{grid-template-columns:1fr}}

/* tick list */
.ticks{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:2px;border-top:1px solid var(--line)}
.ticks li{display:flex;gap:16px;align-items:baseline;padding:16px 0;border-bottom:1px solid var(--line);font-size:17px;color:var(--fg)}
.ticks li b{font:400 12px var(--mono);color:var(--coral);flex:none;width:28px}

/* two-column split */
.two{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,6fr);gap:clamp(32px,6vw,88px);align-items:start}
.two .head{position:sticky;top:110px}
@media (max-width:900px){.two{grid-template-columns:1fr}.two .head{position:static}}

/* the services under each half, as a two-column directory */
.dir{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 40px;margin-top:40px}
.dir .svc{margin:0}
@media (max-width:760px){.dir{grid-template-columns:1fr}.dir .svc+.svc{border-top:0}}

/* hand-off to the other half of the golden thread */
.handoff{border-radius:28px;padding:clamp(32px,5vw,64px);display:grid;grid-template-columns:minmax(0,1.2fr) auto;gap:28px;align-items:center;background:var(--plum);color:var(--on-plum);position:relative;overflow:hidden}
.handoff::after{content:"";position:absolute;width:420px;aspect-ratio:1;border-radius:50%;right:-120px;top:-160px;box-shadow:inset 0 0 0 1.5px #F4640A;opacity:.55;pointer-events:none}
.handoff h2{color:var(--on-plum);font-size:clamp(30px,3.6vw,50px)}
.handoff p{color:var(--on-plum-2);font-size:18px;max-width:52ch;margin-top:14px}
.handoff .k{font:400 12px var(--mono);letter-spacing:.14em;text-transform:uppercase;color:#F58A9A;display:block;margin-bottom:14px}
.handoff.cream{background:var(--bg-2);color:var(--fg)}
.handoff.cream h2{color:var(--fg)}.handoff.cream p{color:var(--fg-2)}.handoff.cream .k{color:var(--coral)}
@media (max-width:760px){.handoff{grid-template-columns:1fr}}

/* the audit block */
.audit{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(28px,5vw,72px);align-items:center;border-radius:28px;padding:clamp(28px,4vw,56px);box-shadow:inset 0 0 0 1px var(--line);background:var(--card)}
.audit .inc{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.audit .inc li{display:flex;gap:12px;align-items:center;padding:14px 16px;border-radius:14px;background:var(--bg-2);font-weight:500;color:var(--fg)}
.audit .inc li::before{content:"";flex:none;width:10px;height:10px;border-radius:50%;background:var(--grad-135)}
@media (max-width:860px){.audit{grid-template-columns:1fr}}

/* FAQ */
.faq{border-top:1px solid var(--line);margin-top:40px}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;padding:22px 0;font-size:clamp(18px,1.6vw,21px);font-weight:500;letter-spacing:-.02em;color:var(--fg)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font:400 22px var(--mono);color:var(--coral);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{padding:0 0 24px;max-width:68ch;font-size:16.5px}

/* comparison table */
.cmp{width:100%;border-collapse:collapse;margin-top:40px;font-size:15.5px}
.cmp th,.cmp td{text-align:left;padding:16px 18px;border-bottom:1px solid var(--line);vertical-align:top}
.cmp thead th{font:400 11px var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--fg-3)}
.cmp tbody th{font-weight:500;color:var(--fg-3);width:22%}
.cmp td{color:var(--fg-2)}
.cmp td:last-child{color:var(--fg);font-weight:500}
.cmp thead th:last-child{color:var(--coral)}
@media (max-width:700px){.cmp th,.cmp td{padding:12px 8px;font-size:14px}}

/* ---------- hero motion: a locked-camera loop over the still, and HTML chips that float on the picture ---------- */
.phero .scene video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:right bottom;transition:opacity 1s ease}
.phero .scene video.day{opacity:var(--day)}.phero .scene video.night{opacity:var(--night)}
.phero .float{position:absolute;inset:0;z-index:2;pointer-events:none}
.fchip{position:absolute;left:var(--x);top:var(--y);display:flex;align-items:center;gap:10px;padding:9px 14px 9px 9px;border-radius:14px;background:color-mix(in srgb,var(--card) 88%,transparent);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);box-shadow:0 24px 44px -22px rgba(42,14,51,.55),inset 0 0 0 1px var(--line);font-size:13.5px;font-weight:500;color:var(--fg);white-space:nowrap;opacity:0;transform:translateY(12px) scale(.96);transition:opacity .5s ease,transform .7s cubic-bezier(.2,.8,.2,1)}
.fchip.on{opacity:1;transform:none;animation:bob 6s ease-in-out .7s infinite}
.fchip .ic{width:34px;height:34px;border-radius:9px;display:grid;place-items:center;color:#fff;flex:none}
.fchip .ic .mk{width:20px;height:20px}
.fchip small{display:block;font:400 10px var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--fg-3)}
.fchip .ok{width:18px;height:18px;border-radius:50%;background:var(--grad-135);display:grid;place-items:center;color:#fff;font-size:11px;flex:none}
@keyframes bob{50%{transform:translateY(-5px)}}
@media (max-width:860px){.phero .float{display:none}}

/* ---------- a moving strip of the places buyers look ---------- */
.marq{padding:26px 0;border-bottom:1px solid var(--line);overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent);mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent)}
.marq .track{display:flex;align-items:center;gap:60px;width:max-content;animation:marq 60s linear infinite}
.marq .it{display:flex;align-items:center;gap:10px;font-size:17px;font-weight:500;letter-spacing:-.01em;color:var(--fg-2);white-space:nowrap}
.marq .mk{width:26px;height:26px;color:var(--fg)}
@keyframes marq{to{transform:translateX(-50%)}}

/* ---------- one big line, lit word by word as it scrolls through ---------- */
.lit{padding-block:clamp(110px,15vw,220px);text-align:center}
.lit .eyebrow{display:block;margin-bottom:28px}
.lit h2{font-size:clamp(40px,6.6vw,108px);letter-spacing:-.055em;line-height:1;max-width:15ch;margin:0 auto}
.lit .w{display:inline;color:var(--fg);opacity:.14;transition:opacity .35s ease}
.lit .w.gw{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.12em;margin-right:-.12em;padding-bottom:.12em;margin-bottom:-.12em;-webkit-box-decoration-break:clone;box-decoration-break:clone}
.lit .w.on{opacity:1}
.lit p{margin:44px auto 0;max-width:62ch;font-size:18px}

/* ---------- a sticky picture beside a timeline whose line fills as you read ---------- */
.tl{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,6fr);gap:clamp(40px,7vw,110px);align-items:start;margin-top:clamp(40px,5vw,64px)}
.tl .pic{position:sticky;top:120px;border-radius:28px;overflow:hidden;aspect-ratio:684/768;background:var(--bg-2)}
.tl .pic img{width:100%;height:100%;object-fit:cover}
.tl ol{list-style:none;margin:0;padding:12px 0 12px 52px;position:relative;display:flex;flex-direction:column;gap:clamp(56px,10vh,110px)}
.tl ol::before,.tl ol::after{content:"";position:absolute;left:13px;top:20px;width:2px;border-radius:2px}
.tl ol::before{bottom:20px;background:var(--line)}
.tl ol::after{height:var(--p,0%);max-height:calc(100% - 40px);background:var(--grad)}
.tl li{position:relative;opacity:.4;transition:opacity .4s}
.tl li.on{opacity:1}
.tl li::before{content:"";position:absolute;left:-46px;top:8px;width:16px;height:16px;border-radius:50%;background:var(--bg);box-shadow:inset 0 0 0 2px var(--line);transition:background .3s,box-shadow .3s}
.tl li.on::before{background:var(--grad-135);box-shadow:0 0 0 6px color-mix(in srgb,#EE4E58 16%,transparent)}
.tl li .n{font:400 12px var(--mono);letter-spacing:.14em;color:var(--coral)}
.tl li h3{font-size:clamp(28px,3vw,42px);letter-spacing:-.04em;margin:8px 0 12px}
.tl li p{font-size:17px;max-width:44ch}
@media (max-width:900px){.tl{grid-template-columns:1fr}.tl .pic{position:relative;top:auto;aspect-ratio:4/3}.tl li{opacity:1}}

/* ---------- bento: tiles of different sizes, each with a small live picture of the point ---------- */
.bento{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));grid-auto-rows:minmax(250px,auto);gap:16px;margin-top:clamp(40px,5vw,64px)}
.tile{border-radius:26px;padding:28px;background:var(--card);box-shadow:inset 0 0 0 1px var(--line);display:flex;flex-direction:column;gap:12px;overflow:hidden;position:relative;min-width:0}
.tile.w4{grid-column:span 4}.tile.w3{grid-column:span 3}.tile.w2{grid-column:span 2}
.tile h3{font-size:22px;letter-spacing:-.03em}
.tile p{font-size:15px}
.tile .viz{margin-top:auto}
.tile.plum{background:var(--plum);box-shadow:none}.tile.plum h3{color:var(--on-plum)}.tile.plum p{color:var(--on-plum-2)}
.tile.grad{background:var(--grad-135);box-shadow:none}.tile.grad h3,.tile.grad p{color:#fff}
@media (max-width:1000px){.bento{grid-template-columns:repeat(2,minmax(0,1fr))}.tile.w4,.tile.w3{grid-column:span 2}.tile.w2{grid-column:span 1}}
@media (max-width:640px){.bento{grid-template-columns:1fr}.tile.w4,.tile.w3,.tile.w2{grid-column:auto}}

/* ---------- services as a grid of cards that fill with the gradient ---------- */
.sgrid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px;margin-top:clamp(36px,4vw,52px)}
.scard{position:relative;display:flex;flex-direction:column;gap:8px;padding:22px;border-radius:22px;background:var(--card);box-shadow:inset 0 0 0 1px var(--line);text-decoration:none;color:var(--fg);min-height:188px;overflow:hidden;isolation:isolate;transition:transform .35s cubic-bezier(.2,.8,.2,1),color .3s}
.scard::before{content:"";position:absolute;inset:0;z-index:-1;background:var(--grad-135);opacity:0;transition:opacity .35s}
.scard .ic{width:46px;height:46px;border-radius:12px;background:var(--bg-2);display:grid;place-items:center;color:var(--fg);margin-bottom:auto;font:400 12px var(--mono);transition:background .3s,color .3s}
.scard .ic .mk{width:24px;height:24px}
.scard b{font-size:19px;font-weight:500;letter-spacing:-.02em;margin-top:22px}
.scard span{font-size:14px;color:var(--fg-2);transition:color .3s}
.scard:hover{transform:translateY(-4px);color:#fff}
.scard:hover::before{opacity:1}
.scard:hover span{color:rgba(255,255,255,.86)}
.scard:hover .ic{background:rgba(255,255,255,.2);color:#fff}
@media (max-width:1000px){.sgrid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:520px){.sgrid{grid-template-columns:1fr}.scard{min-height:0}}

/* ---------- full-bleed band whose photo wall IS the band colour (the hand-off to the other half) ---------- */
.band{position:relative;overflow:hidden;background:var(--bandc,#2B1531);color:var(--on-plum)}
.band .bimg{position:absolute;top:0;bottom:0;right:0;height:100%;width:auto;max-width:none;aspect-ratio:1376/768}
.band .bimg img{width:100%;height:100%;object-fit:cover}
.band .wrap{position:relative;min-height:min(680px,82vh);display:flex;align-items:center;padding-block:96px}
.band .copy{max-width:min(520px,44vw);display:flex;flex-direction:column;gap:22px}
.band h2{color:var(--on-plum);font-size:clamp(34px,4.2vw,60px)}
.band p{color:var(--on-plum-2);font-size:18px;max-width:42ch}
.band .k{font:400 12px var(--mono);letter-spacing:.14em;text-transform:uppercase;color:#F58A9A}
@media (max-width:860px){.band{display:flex;flex-direction:column-reverse}.band .bimg{position:relative;width:160%;margin-left:-60%;height:auto}.band .wrap{min-height:0;padding-block:72px 8px}.band .copy{max-width:none}}

/* ---------- FAQ beside a sticky Growth Audit card (one block, never two banners) ---------- */
.qa{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,7fr);gap:clamp(40px,7vw,100px);align-items:start}
.qa aside{position:sticky;top:120px;display:flex;flex-direction:column;gap:26px}
.qa .acard{border-radius:26px;padding:28px;background:var(--bg-2);display:flex;flex-direction:column;gap:14px}
.qa .acard h3{font-size:24px;letter-spacing:-.03em}
.qa .acard ul{list-style:none;margin:4px 0 6px;padding:0;display:flex;flex-direction:column;gap:9px}
.qa .acard li{display:flex;gap:10px;align-items:center;font-size:15px;color:var(--fg)}
.qa .acard li::before{content:"";flex:none;width:8px;height:8px;border-radius:50%;background:var(--grad-135)}
.qa .faq{margin-top:0}
@media (max-width:900px){.qa{grid-template-columns:1fr}.qa aside{position:static}}

/* section heads that sit centred over a full-width piece */
.headc{text-align:center;display:flex;flex-direction:column;align-items:center;gap:16px}
.headc h2{max-width:18ch}
.headc p{max-width:56ch;font-size:18px}
.band .bimg::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,var(--bandc,#2B1531) 0,transparent 36%),linear-gradient(0deg,var(--bandc,#2B1531) 0,var(--bandc,#2B1531) 10%,color-mix(in srgb,var(--bandc,#2B1531) 80%,transparent) 26%,transparent 48%)}

/* a framed picture with a night twin: .dn holds a day and a night image that cross-fade with the theme */
.dn{position:relative}
.dn .night{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.dn .day,.dn .night{transition:opacity 1s ease}
.dn .day{opacity:var(--day)}.dn .night{opacity:var(--night)}
/* hover answers on the interactive pieces */
.rl:hover{background:var(--bg-2);color:var(--fg);transform:translate(-50%,-50%) scale(1.06)}
.rl{transition:background .3s,color .3s,transform .25s}
.clist li button{transition:padding .2s,color .2s}
.clist li button:hover{padding-left:6px;color:var(--coral)}
.slist li:hover{color:var(--on-plum)}
.sf{cursor:default}
.scard:hover{box-shadow:0 24px 44px -24px rgba(225,55,158,.7)}

/* ---------- the client logo strip (shared partial clients.html): one colour, equal visual weight, slow drift ---------- */
.clients-bar{padding:28px 0;border-bottom:1px solid var(--line);overflow:hidden;background:var(--bg)}
.cb-in{display:flex;align-items:center;gap:40px}
.cb-k{flex:none;max-width:26ch;font:400 11px var(--mono);letter-spacing:.14em;line-height:1.6;text-transform:uppercase;color:var(--fg-3)}
@media (max-width:760px){.cb-in{flex-direction:column;align-items:flex-start;gap:16px}}
.cb-view{flex:1;min-width:0;width:100%;overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent);mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent)}
.cb-track{display:flex;align-items:center;gap:64px;width:max-content;animation:marq 70s linear infinite}
.cb-view:hover .cb-track{animation-play-state:paused}
.cb-track img{width:auto;max-width:none;opacity:.62;transition:opacity .3s,transform .3s}
.cb-track img:hover{opacity:1;transform:scale(1.06)}
:root[data-theme="dark"] .cb-track img{filter:invert(1)}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]) .cb-track img{filter:invert(1)}}
@media (prefers-reduced-motion:reduce){.cb-track{animation:none;flex-wrap:wrap;justify-content:center;width:auto;gap:28px 44px;padding-inline:20px}.cb-track>span{display:none!important}}

/* ---------- golden-thread strip: where this service sits, Be found → Be chosen, both hubs linked ---------- */
.thread{display:grid;grid-template-columns:minmax(0,1fr) auto minmax(0,1fr);align-items:stretch;gap:0;border-radius:28px;box-shadow:inset 0 0 0 1px var(--line);overflow:hidden;background:var(--card)}
.thread a{display:flex;flex-direction:column;gap:8px;padding:clamp(24px,3vw,36px);text-decoration:none;color:var(--fg);transition:background-color .3s}
.thread a:hover{background:var(--bg-2)}
.thread .k{font:400 11px var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--fg-3)}
.thread b{font-size:clamp(22px,2.2vw,30px);font-weight:500;letter-spacing:-.035em;line-height:1.1}
.thread span.s{font-size:15px;color:var(--fg-2)}
.thread .go{margin-top:auto;padding-top:10px;font-weight:500;font-size:14.5px;display:inline-flex;gap:6px;transition:gap .25s,color .2s}
.thread a:hover .go{gap:12px;color:var(--coral)}
.thread a.on{background:var(--grad-135);color:#fff}
.thread a.on .k,.thread a.on span.s{color:rgba(255,255,255,.85)}
.thread a.on:hover{background:var(--grad-135);filter:saturate(1.15)}
.thread a.on:hover .go{color:#fff}
.thread .ar{display:grid;place-items:center;padding:0 6px;color:var(--fg-3);font-size:22px}
@media (max-width:760px){.thread{grid-template-columns:1fr}.thread .ar{padding:6px;transform:rotate(90deg)}}

/* ---------- pinned horizontal track: a tall section scrolls a row of panels sideways (process steps) ---------- */
.htrack{position:relative;height:var(--len,320vh)}
.htrack .stick{position:sticky;top:0;height:100svh;padding-top:120px;display:flex;flex-direction:column;justify-content:center;gap:clamp(24px,4vh,44px);overflow:hidden}
.htrack .row{display:flex;gap:20px;padding-left:max(var(--gl),calc((100vw - 1240px)/2 + var(--gl)));padding-right:12vw;width:max-content;will-change:transform}
.hpanel{flex:none;width:min(540px,80vw);min-height:min(440px,56vh);border-radius:28px;padding:clamp(24px,2.6vw,34px);background:var(--card);box-shadow:inset 0 0 0 1px var(--line);display:flex;flex-direction:column;gap:14px;transition:box-shadow .4s,transform .4s}
.hpanel.on{box-shadow:inset 0 0 0 2px #EE4E58,0 30px 60px -36px rgba(225,55,158,.5);transform:translateY(-4px)}
.hpanel .n{font:500 clamp(48px,4.4vw,64px)/1 var(--font);letter-spacing:-.05em;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.12em;margin-right:-.12em;padding-bottom:.12em;margin-bottom:-.12em;-webkit-box-decoration-break:clone;box-decoration-break:clone}
.hpanel h3{font-size:clamp(26px,2.4vw,34px);letter-spacing:-.04em}
.hpanel p{font-size:16px}
.hpanel .viz{margin-top:auto}
.hbar{height:3px;border-radius:2px;background:var(--line);overflow:hidden;width:min(1240px,calc(100% - 2*var(--gl)));margin:0 auto}
.hbar i{display:block;height:100%;width:0;background:var(--grad)}
@media (max-width:900px){.htrack{height:auto}.htrack .stick{position:static;height:auto;padding-block:72px}.htrack .row{flex-direction:column;width:auto;padding-inline:var(--gl);transform:none!important}.hpanel{width:auto;min-height:0}.hbar{display:none}}

/* ---------- before / after: drag the handle (or it sweeps once on view) ---------- */
.ba{position:relative;border-radius:26px;overflow:hidden;user-select:none;touch-action:pan-y;box-shadow:0 40px 80px -48px rgba(42,14,51,.55),inset 0 0 0 1px var(--line);--p:50%}
.ba .bef,.ba .aft{position:relative}
.ba .aft{position:absolute;inset:0;clip-path:inset(0 0 0 var(--p))}
.ba .hd{position:absolute;top:0;bottom:0;left:var(--p);width:2px;background:#fff;box-shadow:0 0 0 1px rgba(20,16,24,.15);cursor:ew-resize}
.ba .hd::after{content:"⟷";position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:44px;height:44px;border-radius:50%;background:var(--grad-135);color:#fff;display:grid;place-items:center;font-size:18px;box-shadow:0 12px 28px -10px rgba(225,55,158,.7);transition:transform .2s}
.ba:hover .hd::after{transform:translate(-50%,-50%) scale(1.12)}
.ba .lb{position:absolute;top:14px;font:400 10.5px var(--mono);letter-spacing:.14em;text-transform:uppercase;padding:6px 10px;border-radius:999px;background:rgba(20,16,24,.75);color:#fff;z-index:2}
.ba .lb.l{left:14px}.ba .lb.r{right:14px;background:var(--grad-135)}

/* ---------- snap gallery with arrow buttons ---------- */
.gal{display:grid;grid-auto-flow:column;grid-auto-columns:min(520px,84%);gap:18px;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;padding:6px 2px 18px;margin-top:clamp(28px,3vw,40px)}
.gal::-webkit-scrollbar{display:none}
.gal>*{scroll-snap-align:start}
.galnav{display:flex;gap:10px}
.galnav button{all:unset;cursor:pointer;width:46px;height:46px;border-radius:50%;display:grid;place-items:center;box-shadow:inset 0 0 0 1px var(--line);color:var(--fg);font-size:18px;transition:background .2s,color .2s,transform .2s}
.galnav button:hover{background:var(--grad-135);color:#fff;box-shadow:none;transform:translateY(-2px)}

/* ---------- 10-28 batch 4 (email, automation, scoring, CRM, personas, strategy, data): shared pieces ---------- */
/* an index list in two columns, gradient numbers */
.ix{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 clamp(32px,5vw,72px);margin-top:clamp(36px,4vw,52px);border-top:1px solid var(--line)}
.ix>div{display:grid;grid-template-columns:60px minmax(0,1fr);gap:16px;padding:20px 0;border-bottom:1px solid var(--line);transition:padding .3s}
.ix>div:hover{padding-left:8px}
.ix b{font:500 30px/1 var(--font);letter-spacing:-.05em;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.12em;margin-right:-.12em;padding-bottom:.12em;margin-bottom:-.12em}
.ix h3{font-size:20px;letter-spacing:-.03em;margin-bottom:4px}.ix p{font-size:15px}
@media (max-width:760px){.ix{grid-template-columns:1fr}}
/* cards in three columns that lift on hover */
.cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;margin-top:clamp(36px,4vw,52px)}
.cards article{border-radius:24px;padding:24px;background:var(--card);box-shadow:inset 0 0 0 1px var(--line);display:flex;flex-direction:column;gap:10px;transition:transform .35s cubic-bezier(.2,.8,.2,1),box-shadow .35s}
.cards article:hover{transform:translateY(-5px);box-shadow:inset 0 0 0 1.5px #EE4E58,0 30px 50px -36px rgba(225,55,158,.6)}
.cards .k{font:400 11px var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--coral)}
.cards h3{font-size:21px;letter-spacing:-.03em}.cards p{font-size:15px}
.cards.two4{grid-template-columns:repeat(2,minmax(0,1fr))}
@media (max-width:1000px){.cards{grid-template-columns:1fr 1fr}}
@media (max-width:620px){.cards,.cards.two4{grid-template-columns:1fr}}
/* plum section: sticky photo beside a ruled list */
.plum{background:var(--plum);color:var(--on-plum)}
.plum .eyebrow{color:#F58A9A}.plum h2{color:var(--on-plum)}.plum p{color:var(--on-plum-2)}
.plumg{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,7fr);gap:clamp(32px,5vw,80px);align-items:start;margin-top:clamp(28px,3vw,44px)}
.plumg .pic{border-radius:28px;overflow:hidden;aspect-ratio:684/768;position:sticky;top:120px}.plumg .pic img{width:100%;height:100%;object-fit:cover}
.plist{list-style:none;margin:0;padding:0}
.plist li{padding:22px 0;border-top:1px solid rgba(251,247,242,.14);transition:padding .3s}
.plist li:hover{padding-left:8px}
.plist li:last-child{border-bottom:1px solid rgba(251,247,242,.14)}
.plist b{display:block;font-size:clamp(22px,2.2vw,30px);font-weight:500;letter-spacing:-.035em;line-height:1.15;color:var(--on-plum)}
.plist span{display:block;margin-top:8px;font-size:16px;color:var(--on-plum-2);max-width:56ch}
@media (max-width:900px){.plumg{grid-template-columns:1fr}.plumg .pic{position:static;aspect-ratio:4/3}}
/* a definition beside its photo */
.defn{display:grid;grid-template-columns:minmax(0,6fr) minmax(0,5fr);gap:clamp(32px,6vw,88px);align-items:center}
.defn .txt{display:flex;flex-direction:column;gap:18px}.defn .txt p{font-size:18px;max-width:52ch}
.defn .txt p.big{font-size:clamp(24px,2.6vw,34px);font-weight:500;letter-spacing:-.04em;line-height:1.15;color:var(--fg);max-width:none}
.defn .pic{border-radius:28px;overflow:hidden;aspect-ratio:684/768}.defn .pic img{width:100%;height:100%;object-fit:cover}
.defn.flip{grid-template-columns:minmax(0,5fr) minmax(0,6fr)}.defn.flip .pic{order:-1}
@media (max-width:900px){.defn,.defn.flip{grid-template-columns:1fr}.defn .pic{aspect-ratio:4/3}.defn.flip .pic{order:0}}
/* an "illustrative" tag on demo numbers */
.il{font:400 10px var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--fg-3)}
.lit em{font-style:normal}

/* Digileads 2027 theme: articles, lists and plain pages, on the shell's tokens. */

/* the nav is fixed; the admin bar (32px, 46px on phones) sits above it when logged in */
.tmain{padding-top:clamp(112px,12vw,148px)}
.admin-bar .nav{top:calc(50px + env(safe-area-inset-top,0px))}
@media (max-width:782px){.admin-bar .nav{top:64px}}

.k{font:400 11px var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--fg-3)}

/* ---------- article ---------- */
.art-hd{max-width:960px;display:flex;flex-direction:column;gap:18px;padding-bottom:clamp(28px,4vw,44px)}
.art-hd h1{font-size:clamp(36px,5.2vw,68px)}
.art-meta{display:flex;flex-wrap:wrap;gap:6px 18px;font:400 12px var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--fg-3)}
.art-meta span+span::before{content:"·";margin-right:18px;color:var(--line)}
@media (max-width:640px){.art-meta{gap:4px 14px}.art-meta span+span::before{display:none}}
.art-fig{margin:0 auto clamp(36px,5vw,64px)}
.art-fig img{width:100%;height:auto;max-height:560px;object-fit:cover;border-radius:28px}

.art-grid{display:grid;grid-template-columns:minmax(0,220px) minmax(0,1fr) minmax(0,280px);gap:clamp(28px,4vw,56px);align-items:start;padding-bottom:clamp(64px,8vw,104px)}
.art-toc,.art-side{position:sticky;top:110px}
.admin-bar .art-toc,.admin-bar .art-side{top:142px}
.art-toc ol{list-style:none;margin:14px 0 0;padding:0;border-left:1px solid var(--line)}
.art-toc a{display:block;padding:7px 0 7px 16px;margin-left:-1px;border-left:2px solid transparent;font-size:14px;line-height:1.4;color:var(--fg-2);text-decoration:none;transition:color .2s,border-color .2s}
.art-toc a:hover{color:var(--fg)}
.art-toc a.on{color:var(--fg);border-left-color:var(--coral)}
.art-cta{border-radius:22px;padding:26px;background:var(--card);box-shadow:inset 0 0 0 1px var(--line),0 30px 60px -40px rgba(42,14,51,.45);display:flex;flex-direction:column;gap:12px}
.art-cta h3{font-size:22px}
.art-cta p{font-size:15px}
.art-cta .btn{align-self:flex-start;margin-top:6px;white-space:normal}

@media (max-width:1100px){
 .art-grid{grid-template-columns:minmax(0,1fr) minmax(0,260px)}
 .art-toc{display:none}
}
@media (max-width:820px){
 .art-grid{grid-template-columns:minmax(0,1fr)}
 .art-side{position:static}
}

/* ---------- the body: WordPress content, blocks and classic ---------- */
.prose{font-size:18px;line-height:1.75;color:var(--fg-2);max-width:72ch;min-width:0}
.prose-wide{max-width:820px;margin:0 auto clamp(64px,8vw,104px)}
.prose>*+*{margin-top:1.15em}
.prose p{color:var(--fg-2)}
.prose h2,.prose h3,.prose h4{color:var(--fg);scroll-margin-top:120px}
.prose h2{font-size:clamp(26px,2.8vw,36px);letter-spacing:-.03em;line-height:1.12;margin-top:2em}
.prose h3{font-size:clamp(20px,2vw,24px);letter-spacing:-.02em;margin-top:1.8em}
.prose h4{font-size:18px;letter-spacing:-.01em;line-height:1.3;margin-top:1.6em}
.prose h2+*,.prose h3+*,.prose h4+*{margin-top:.6em}
.prose a{color:var(--fg);text-decoration-color:var(--coral);text-decoration-thickness:1.5px;text-underline-offset:3px}
.prose a:hover{color:var(--coral)}
.prose strong,.prose b{color:var(--fg);font-weight:600}
.prose ul,.prose ol{padding-left:1.3em}
.prose li+li{margin-top:.45em}
.prose li::marker{color:var(--coral)}
.prose img,.prose video,.prose iframe{max-width:100%;height:auto;border-radius:18px}
.prose figure{margin-left:0;margin-right:0}
.prose figcaption{margin-top:10px;font-size:14px;color:var(--fg-3)}
.prose blockquote{margin-left:0;padding:4px 0 4px 22px;border-left:3px solid var(--coral);font-size:20px;color:var(--fg)}
.prose hr{border:0;border-top:1px solid var(--line);margin:2.4em 0}
.prose code{font:400 .88em var(--mono);background:var(--bg-2);padding:.15em .4em;border-radius:6px}
.prose pre{font:400 14px/1.6 var(--mono);background:var(--bg-2);padding:18px 20px;border-radius:14px;overflow-x:auto}
.prose pre code{background:none;padding:0}
.prose table{width:100%;border-collapse:collapse;font-size:15px;display:block;overflow-x:auto}
.prose th,.prose td{text-align:left;padding:10px 14px;border-bottom:1px solid var(--line);vertical-align:top}
.prose th{color:var(--fg);font-weight:600;background:var(--bg-2)}
.prose .wp-block-button__link,.prose .wp-element-button{display:inline-flex;background:var(--btn);color:var(--btn-fg);border-radius:999px;padding:13px 24px;font-size:15px;font-weight:500;text-decoration:none}
.prose .alignleft{float:left;margin:0 1.4em 1em 0}
.prose .alignright{float:right;margin:0 0 1em 1.4em}
.prose .aligncenter{margin-left:auto;margin-right:auto}
.prose .wp-block-image img{border-radius:18px}

/* ---------- author ---------- */
.art-author{padding-bottom:clamp(64px,8vw,104px)}
.art-author-in{max-width:820px;margin:0 auto;display:grid;grid-template-columns:auto minmax(0,1fr);gap:24px;align-items:start;padding:28px;border-radius:22px;background:var(--bg-2)}
.art-author .av{width:72px;height:72px;border-radius:50%}
.art-author h3{font-size:22px;margin:6px 0 8px}
.art-author h3 a{text-decoration:none}
.art-author p{font-size:15px}

/* ---------- lists ---------- */
.tlist{padding-bottom:clamp(64px,8vw,104px)}
.tlist-hd{max-width:780px;display:flex;flex-direction:column;gap:16px;margin-bottom:clamp(36px,5vw,56px)}
.tlist-hd h1{font-size:clamp(36px,5.2vw,68px)}
.tgrid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
@media (max-width:1000px){.tgrid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:640px){.tgrid{grid-template-columns:minmax(0,1fr)}}
.tcard{display:flex;flex-direction:column;border-radius:22px;overflow:hidden;background:var(--card);box-shadow:inset 0 0 0 1px var(--line);text-decoration:none;transition:transform .25s ease,box-shadow .25s ease}
.tcard:hover{transform:translateY(-4px);box-shadow:inset 0 0 0 1px var(--line),0 30px 60px -36px rgba(42,14,51,.45)}
.tcard-img{aspect-ratio:16/9;background:var(--bg-2)}
.tcard-img img{width:100%;height:100%;object-fit:cover}
.tcard-txt{display:flex;flex-direction:column;gap:10px;padding:22px 24px 24px;flex:1}
.tcard h3{font-size:21px;line-height:1.2;color:var(--fg)}
.tcard p{font-size:15px}
.tcard-date{margin-top:auto;padding-top:8px;font:400 11px var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--fg-3)}
.tnone{color:var(--fg-2)}
.t404 .tlist-hd{min-height:40vh;justify-content:center}

.pagination{margin-top:48px}
.pagination .nav-links{display:flex;flex-wrap:wrap;gap:8px;align-items:center}
.pagination .page-numbers{display:inline-grid;place-items:center;min-width:44px;height:44px;padding:0 16px;border-radius:999px;box-shadow:inset 0 0 0 1px var(--line);text-decoration:none;font-size:15px;color:var(--fg-2)}
.pagination .page-numbers.current{background:var(--btn);color:var(--btn-fg);box-shadow:none}
.pagination a.page-numbers:hover{color:var(--fg);box-shadow:inset 0 0 0 1px var(--fg-3)}

/* ---------- search form ---------- */
.search-form{display:flex;gap:8px;max-width:520px}
.search-form label{flex:1}
.search-form .search-field{width:100%;height:50px;padding:0 20px;border-radius:999px;border:0;box-shadow:inset 0 0 0 1px var(--line);background:var(--card);color:var(--fg);font:inherit;font-size:16px}
.search-form .search-submit{height:50px;padding:0 24px;border:0;border-radius:999px;background:var(--btn);color:var(--btn-fg);font:500 15px var(--font);cursor:pointer}
.screen-reader-text{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0)}

/* ---------- sitemap ---------- */
.smap{columns:3 280px;column-gap:clamp(32px,5vw,64px)}
.smap-g{break-inside:avoid;margin-bottom:40px}
.smap h2{font-size:22px;letter-spacing:-.03em;margin-bottom:12px}
.smap ul{list-style:none;margin:0;padding:0}
.smap li{padding:6px 0;border-bottom:1px solid var(--line)}
.smap li ul{margin:6px 0 0 14px}
.smap li ul li{border:0;padding:3px 0}
.smap a{text-decoration:none;color:var(--fg-2);font-size:15px;transition:color .2s}
.smap a:hover{color:var(--coral)}