Is Google Ads worth it?

Google Ads

Google Ads, formerly known as Google AdWords, offers targeted advertising and measurable results. It’s cost-effective, provides immediate results, and enhances brand visibility. However, fierce competition, constant optimisation, ad fatigue, limited reach, and dependence on Google’s algorithm are drawbacks. Whether it’s worth it depends on your specific business needs and resources. Remember, it’s most effective as part of a broader marketing strategy.